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i


Mass Media Law 20th Edition


Clay Calvert University of Florida


Dan V. Kozlowski Saint Louis University


Derigan Silver University of Denver


ii


MASS MEDIA LAW, TWENTIETH EDITION


Published by McGraw-Hill Education, 2 Penn Plaza, New York, NY 10121. Copyright © 2018 by McGraw-Hill Education. All rights reserved. Printed in the United States of America. Previous editions © 2015, 2013, and 2011. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of McGraw-Hill Education, including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning.


Some ancillaries, including electronic and print components, may not be available to customers outside the United States.


This book is printed on acid-free paper.


1 2 3 4 5 6 7 8 9 LCR 21 20 19 18 17


ISBN 978-1-259-91390-7 MHID 1-259-91390-2


Portfolio Manager: Jamie Laferrera Product Developer: Alexander Preiss Senior Marketing Manager: Laura Young Content Project Managers: Ryan Warczynski, Samantha Donisi-Hamm, Sandra Schnee Senior Buyer: Sandy Ludovissy Lead Content Licensing Specialist: Carrie Burger Cover Image: ©wellphoto/Shutterstock RF Compositor: MPS Limited


All credits appearing on page or at the end of the book are considered to be an extension of the copyright page.


The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a Web site does not indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not guarantee the accuracy of the information presented at these sites.


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http://mheducation.com/highered

1


2


iii


CONTENTS


Preface


The American Legal System


Sources of the Law Common Law The Role of Precedent Finding Common-Law Cases Equity Law Statutory Law Constitutional Law Executive Orders and Administrative Rules SUMMARY


The Judicial System Facts Versus the Law The Federal Court System The Supreme Court Other Federal Courts Federal Judges The State Court System Judicial Review SUMMARY


Lawsuits SUMMARY


Bibliography


The First Amendment: The Meaning of Freedom


Historical Development Freedom of the Press in England Freedom of the Press in Colonial America Community Censorship, Then and Now SUMMARY


3


The First Amendment The New Constitution Freedom of Expression in the 18th Century Freedom of Expression Today SUMMARY


The Meaning of Freedom Seditious Libel and the Right to Criticize the Government Alien and Sedition Acts Sedition in World War I The Smith Act Defining the Limits of Freedom of Expression Real-Life Violence: Blaming Movies, Video Games and Books The Gitlow Ruling and the Incorporation Doctrine SUMMARY


Prior Restraint Near v. Minnesota Pentagon Papers Case Progressive Magazine Case United States v. Bell SUMMARY


Bibliography


The First Amendment: Contemporary Problems


The First Amendment in Schools Censorship of Expression in Public High Schools The Hazelwood Case The Bethel Case The Morse Case


iv


Censorship of College Newspapers Problems for College Journalists Alcohol Advertisements and the College Press Book Banning SUMMARY


Time, Place and Manner Restrictions


4


Forum Analysis SUMMARY


Other Prior Restraints Son of Sam Laws Prior Restraint and Protests SUMMARY


Hate Speech/Fighting Words SUMMARY


The First Amendment and Election Campaigns SUMMARY


The First Amendment and the Information Superhighway Net Neutrality


Bibliography


Libel: Establishing a Case


The Libel Landscape


Damage Claims Time and Money Time and the Law The Lawsuit as a Weapon Resolving the Problem SUMMARY


Law of Defamation


Elements of Libel Publication Libel on the Internet Identification Group Identification Defamation Crime Sexual References Personal Habits Ridicule Business Reputation


5


Criticism of a Product Falsity SUMMARY


Bibliography


Libel: Proof of Fault New York Times Co. v. Sullivan The Rationale for the Ruling


Public Persons Versus Private Persons Who is a Public Official? Job Description SUMMARY


The Nature of the Story All-Purpose Public Figures Limited-Purpose Public Figures Lower-Court Rulings The Nature of the Controversy The Plaintiff ’s Role Businesses as Public Figures Public Persons Over Time Involuntary Public Figures Private Persons SUMMARY


The Meaning of Fault Negligence Actual Malice Knowledge of Falsity Reckless Disregard for the Truth Applying the Actual Malice Standard SUMMARY


Intentional Infliction of Emotional Distress SUMMARY


Bibliography v


6


7


Libel: Defenses and Damages


Summary Judgment/Statute of Limitations Statute of Limitations Jurisdiction Jurisdiction and the Internet SUMMARY


Truth Privileged Communications Absolute Privilege Qualified Privilege Neutral Reportage Abuse of Privilege SUMMARY


Protection of Opinion Rhetorical Hyperbole The First Amendment The Ollman Test Fair Comment and Criticism SUMMARY


Defenses and Damages Consent Right of Reply/Self-Defense Damages Compensatory Damages General or Actual Damages Special Damages Presumed Damages Punitive Damages Retraction Statutes SUMMARY


Criminal Libel


Bibliography


Invasion of Privacy: Appropriation and Intrusion


8


Conceptions and Sources of Privacy in the United States Invasion of Privacy The Growth of Privacy Laws


Appropriation Right of Publicity Use of Name or Likeness Advertising and Trade Purposes News and Public Interest Exception Other Exceptions Booth Rule Consent as a Defense When Consent Might Not Work Life After Death: Post-Mortem Publicity Rights SUMMARY


Intrusion Intrusion and the Press No Privacy in Public The Use of Hidden Recording Devices Intrusion by Drones Intrusion and the Publication of Information Obtained Illegally SUMMARY


Bibliography


Invasion of Privacy: Publication of Private Information and False Light


Public Disclosure of Private Facts Publicity Private Facts Naming Rape Victims Highly Offensive Publicity Legitimate Public Concern and Newsworthiness Ethics and Privacy Recounting the Past SUMMARY


vi


9


False-Light Invasion of Privacy Fictionalization Other Falsehoods Highly Offensive Material The Fault Requirement SUMMARY


Bibliography


Gathering Information: Records and Meetings


News Gathering and the Law The Constitution and News Gathering Access to Government Officials: A Right to Interview? The First Amendment Protection of News Gathering SUMMARY


The Freedom of Information Act Recent FOIA Reforms Agency Records What Is an Agency? What Is a Record? What Is an Agency Record? FOIA Exemptions National Security Housekeeping Practices Statutory Exemption Trade Secrets Working Papers/Discovery Personal Privacy Law Enforcement Financial Records Geological Data Handling FOIA Requests Federal Open-Meetings Law SUMMARY


State Laws on Meetings and Records State Open-Meetings Laws


10


State Open-Records Laws The Privatization of Public Government SUMMARY


Laws That Restrict Access to Information School Records Health and Medical Records The Federal Privacy Law Criminal History Privacy Laws State Statutes that Limit Access to Information SUMMARY


Bibliography


Protection of News Sources/Contempt Power


Journalists, Jail and Confidential Sources


News and News Sources The Failure to Keep a Promise


Constitutional Protection of News Sources Lower-Court Rulings Civil Cases Criminal Cases Grand Jury Proceedings Nonconfidential Information and Waiver of the Privilege Who is a Journalist? Telephone Records SUMMARY


Legislative and Executive Protection of News Sources Shield Laws Federal Guidelines Newsroom Searches How to Respond to a Subpoena SUMMARY


The Contempt Power Kinds of Contempt Contempt and the Press


11


12


Collateral Bar Rule SUMMARY


Bibliography vii


Free Press–Fair Trial: Trial-Level Remedies and Restrictive Orders


Prejudicial Crime Reporting Impact on Jurors The Law and Prejudicial News SUMMARY


Traditional Judicial Remedies Voir Dire Change of Venue Continuance Admonition to the Jury Sequestration of the Jury SUMMARY


Restrictive Orders to Control Publicity Restrictive Orders Aimed at the Press Restrictive Orders Aimed at Trial Participants


Contact With Jurors SUMMARY


Bibliography


Free Press–Fair Trial: Closed Judicial Proceedings


Closed Proceedings and Sealed Documents Open Courts and the Constitution Open and Closed Trials SUMMARY


Closure of Other Hearings Accessible and Inaccessible Documents Access and the Broadcast Journalist Access to Evidence Recording and Televising Judicial Proceedings SUMMARY


13


14


Bench-Bar-Press Guidelines SUMMARY


Bibliography


Regulation of Obscene and Other Erotic Material


The Law of Obscenity Early Obscenity Law Defining Obscenity SUMMARY


Contemporary Obscenity Law The Miller Test An Average Person Community Standards Patent Offensiveness Serious Value Other Standards Variable Obscenity Child Pornography Children as Child Pornographers and Sexting Obscenity and Women SUMMARY


Regulation of Nonobscene Erotic Material Sexually Oriented Businesses Attacks on the Arts and Popular Culture Erotic Materials in Cyberspace The Communications Decency Act The Child Online Protection Act The Children’s Internet Protection Act Online Speech Rights of Sex Offenders: The Packingham Case SUMMARY


Bibliography viii


Copyright and Trademark


Intellectual Property Law


Patents Trademarks


Roots of Copyright What May Be Copyrighted Copyright and Facts Telephone Books and Databases News Events Research Findings and History Misappropriation Duration of Copyright Protection SUMMARY


Fair Use Purpose and Character of Use Nature of the Copyrighted Work The Portion or Percentage of a Work Used Effect of Use on Market Application of the Criteria SUMMARY


Copyright Protection and Infringement Copyright Notice Registration Infringement Originality of the Plaintiff ’s Work Access Copying and Substantial Similarity Copyright Infringement and the Internet Digital Millennium Copyright Act File Sharing Film and Television SUMMARY


Freelancing and Copyright


Damages


Bibliography


15 Regulation of Advertising


Advertising and the First Amendment Commercial Speech Doctrine Compelled Advertising Subsidies and Government Speech SUMMARY


The Regulation of Advertising Self-Regulation Lawsuits by Competitors and Consumers State and Local Laws Federal Regulation Telemarketing Regulating Junk E-Mail and Spam SUMMARY


Federal Trade Commission False Advertising Defined Means to Police Deceptive Advertising Guides and the Children’s Online Privacy Protection Act Voluntary Compliance Consent Agreement Litigated Order Substantiation Corrective Advertising Injunctions Trade Regulation Rules SUMMARY


The Regulatory Process Procedures


Special Cases of Deceptive Advertising Testimonials Bait-and-Switch Advertising Defenses Advertising Agency/Publisher Liability SUMMARY


Bibliography


16


ix


Telecommunications Regulation


A Prologue to the Present History of Regulation


The Changing Philosophy of Broadcast Regulation The Prometheus Decision and Continuing Fallout SUMMARY


Basic Broadcast Regulation Federal Communications Commission Powers Censorship Powers Licensing Multiple Ownership Rules License Renewal The Public’s Role and Online Public Inspection Files SUMMARY


Regulation of Program Content Sanctions Regulation of Children’s Programming Obscene, Indecent and Profane Material Violence on Television SUMMARY


Regulation of Political Programming Candidate Access Rule Equal Opportunity/Equal Time Rule Use of the Airwaves Legally Qualified Candidates SUMMARY


News and Public Affairs Video News Releases, Sponsorship Identification and the FCC The First Amendment SUMMARY


Regulation of New Technology


Satellite Radio Internet and Broadband Cable Television Federal Legislation Regulating Cable Television Purpose of the Law Jurisdiction and Franchises Must-Carry Rules Programming and Freedom of Expression SUMMARY


Bibliography


Glossary Index


x


PREFACE


Today, perhaps more than ever, it is vital for college students in the United States to understand the principles of media law and the First Amendment freedoms of speech, press and assembly. Shortly before this preface was drafted, the nation’s president labeled journalists at ABC, CBS, NBC, CNN and The New York Times “the enemy of the American people.” What’s more, terms such as “fake news” and “alternative facts” were taking on controversial lives of their own. And at least 15 states had bills pending in their legislatures in 2017 that threatened to reduce the ability of citizens to engage in protests, thus not only jeopardizing free speech but also “the right of the people peaceably to assemble.”


It thus is fitting that the 20th edition of this textbook sees two new co-authors who bring fresh perspectives, renewed energy and scholarly expertise to the topics spanning all 16 chapters. It simply wouldn’t be possible for any one person alone to replace outgoing author Don Pember. This edition thus brings with it both Dan Kozlowski of Saint Louis University and Derigan Silver of the University of Denver. They have extensive backgrounds in teaching and writing about a wide range of media law topics. Their new voices, coupled with the continuing guidance and authorship of Clay Calvert, hopefully make the 20th edition of Mass Media Law timely, relevant and helpful to undergraduates across the communication fields of advertising, journalism, media studies, public relations and telecommunications.

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