Contemporary business intelligence

GLOBAL EDITION Management Information Systems Managing the Digital Firm THIRTEENTH EDITION /IRRIXL'0EYHSRˆ.ERI40EYHSR Management Information Systems MANAGING THE DIGITAL FIRM THIRTEENTH EDITION GLOBAL EDITION Kenneth C. Laudon New York University Jane P. Laudon Azimuth Information Systems Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Executive Editor: Bob Horan Editorial Assistant: Ashlee Bradbury International Publisher: Laura Dent International Programme Editor: Leandra Paoli Director of Marketing: Maggie Moylan Executive Marketing Manager: Anne Fahlgren International Marketing Manager: Dean Erasmus Senior Managing Editor: Judy Leale Senior Production Project Manager: Karalyn Holland Senior Manufacturing Controller, Production, International: Trudy Kimber Creative Director: Blair Brown Senior Art Director: Janet Slowik Cover Designer: Jodi Notowitz Cover Image: Marco Rosario Venturini Autieri/Getty Media Editor: Denise Vaughn Media Project Manager: Lisa Rinaldi Full-Service Project Management: Azimuth Interactive, Inc. Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearson.com/uk © Pearson Education Limited 2014 The rights of Kenneth C. Laudon and Jane P. Laudon to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. Authorised adaptation from the United States edition, entitled Management Information Systems: Managing the Digital Firm,