In Chapter 3,(Crafting & Executing Strategy The Quest for Competitive Advantage, Concepts and Cases, 21st Edition, Arthur A. Thompson, Jr., Margaret A. Peteraf, John E. Gamble, and A.J. Strickland III, ISBN 978-1-259-73278-2) we discuss two important strategic planning tools: PESTEL analysis and the 5 Forces analysis. We also discuss the facts/implications/imperatives process for identifying strategic action. Using the Under Armour case, please answer the following questions in your initial post:
1. List the most relevant facts to consider in future planning for Under Armour. What are the implications of the facts you identify?
2. What imperatives do the implications suggest? And finally, what subsequent strategic actions would you recommend?