Creative writing george brown

HOTEL MANAGEMENT INTERNATIONAL CAPSTONE HOST 2084 Winter 2020 REFLECTION PAPER Student name/ID#: Date: Professor: Hotel Operations Management Program School of Hospitality and Tourism Management George Brown College 1 YEAR ON YEAR PERFORMANCE CHART Complete the chart below with your hotel’s figures, then explain your results Q1Y1 Q2Y1 ADR 83.28 Occ% RevPar Q3Y1 Q4Y1 Q1Y2 Q2Y2 Q3Y2 Q4Y2 74.76 68.49 74.89 79.19 76.94 71.62 74.52 42.9 41.2 51.1 50 57 61.6 78 50.2 35.75 30.80 34.97 37.43 45.12 47.43 55.89 37.41 Room Revenue 406.679 350.321 397793 445729 540464 591628 741391 455955 Room Profit 49.7 44.7 44.2 44.3 52.7 52.0 Staff Turnover % 54.9 53.6 43.3% 65% 82.3% 36.1% 85.3% 31.2% 108.3% 104% F&B Revenue 387.758 404772 465915 526663 444446 501992 555129 360069 F&B Profit 47.4 51.6 450,196 615,095 51.8 52.3 43.4 44.2 41.1 42.3 Cash on Hand 755,994 414,765 702,930 1,059,751 1,574,886 1,691,251 Include a 200 words paragraph explaining with your own words the overall progress and final results of your hotel based on your Year on Year Performance Chart. 2 Reflect on and answer the following 6 questions, each answer should be 250-350 words long, please use wordcount to keep track of the length of your document. Please submit your final document in a PDF format. Stick to the guidelines shown in the Blackboard’s course shell, including the concepts of “What”, “So What” and “Now What”. The first question is directly related to the Capstone exercise, the following five questions analyze the current COVID-19 crisis. 1. What have you learned from the Capstone, from both a Technical and Self development Skills perspective? “You never want a serious crisis to go to waste,” said Rahm Emmanuel, Obama’s Chief of Staff about how the administration would respond to the urgent 2008 financial crisis. The challenges faced ranged from climate change to health care, to crime and to the economy. We are currently facing a more severe and widespread crisis with COVID19, and how we respond to and contain this virus will determine our future as persons and hospitality leaders. Based on what you are experiencing, feeling, fearing and imaging; witnessing, seeing, hearing, reading and researching, please reflect on the following: 2. How is the hospitality industry, and hotels in particular, reacting to this crisis – both in terms of trying to stay in business and to help the community? 3. Assume that you are a manager at a hotel that has been closed for the duration of the crisis (i.e. March 10th to June 30th); list and explain 5 key, first operational, administrative and marketing steps/strategies that you need to implement when opening up your hotel. 4. In the travel industry, the transformative power of technology has been utilized to help make processes more efficient, become more customer-centric and drive cost-savings. The longer this crisis goes on for, the more people will get used to working from home and using alternative technologies to get the work done and to communicate. Which of these technologies could threaten the current hotel business model (i.e. sources of revenues like rooms, food and beverage, conferences and meetings, weddings, leisure 3 travel, etc.)? How can the industry compete and argue against these technologies and showcase the benefits of the “hospitality personal touch”? 5. Due to reduced air and auto traffic, and significant factory and industry production, greenhouse-gas emissions are falling dramatically during the course of the crisis and will continue to do so. The dip could offer an opportunity to speed up a shift towards a greener economy, but only if governments seeking to stimulate growth decide to fund climate-friendly sectors such as renewable sources of power and green transport. Assuming that this trend of sustainability will gain wider acceptance worldwide, what needs to be done and who do you think needs to lead this change? From a very broad perspective, we can identify three types of people: “Those Who Make Things Happen, Those Who Watch Things Happen, and Those Who Wonder What Happened” - Nicholas Murray. 6. With all the new technological and communicational trends being implemented at a daily rate, what do you feel you need to do immediately and in the near future to prepare yourself to work in an “new” working environment, once things go back to normal, whatever that normal will be? 4 ...
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