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You are developing a marketing strategy to form highly negative attitudes toward one of the following:
· Smoking among teenagers
· Gaining weight past the age of 40
· Building credit card debt higher than 25% of yearly income
Which marketing communications strategies would you use and why? How would you use the VALS System to understand your targeted segment? To respond to this question, read papers emailed on VALS information Hawkins’ text. Use at least one of the models concerning attitude change in Graham’s text (The Elaboration Likelihood Model)
THREE PARAGRAPHS AND TWO REFERENCES - NO PAPER FORMAT THIS IS A DISCUSSION POST
Graham, J. (2010). Critical thinking in consumer behavior: Cases and experiential exercises, (2nd ed.). Boston: Prentice Hall
Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2013). Consumer behavior: Building marketing strategy (12th ed.). Boston: McGraw Hill.
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