With increasing globalization, does culture in international marketing matter? The impact of culture on successfully conducting business internationally has grown in recognition over time, but equally the world in which we live is converging in the era of globalisation. Write a discussion paper (approx. 1,350 words excluding references) highlighting the importance (or not) of culture in international marketing. Your response should use current academic literature (at least 5 articles) and theory to support your answer, as well as practical examples. You may choose to focus on one particular aspect of culture in relation to international marketing, or approach the subject in a broad fashion. A penalty of 10% per day (to a maximum of 30% which is the total allocated for the assessment) will be …
With increasing globalization, does culture in international marketing matter? The impact of culture on successfully conducting business internationally has grown in recognition over time, but equally the world in which we live is converging in the era of globalisation. Write a discussion paper (approx. 1,350 words excluding references) highlighting the importance (or not) of culture in international marketing. Your response should use current academic literature (at least 5 articles) and theory to support your answer, as well as practical examples. You may choose to focus on one particular aspect of culture in relation to international marketing, or approach the subject in a broad fashion. A penalty of 10% per day (to a maximum of 30% which is the total allocated for the assessment) will be applied for late submissions.
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