Introduction
Every organization has its own distinct culture which differs from other organizations
Organizational culture is termed as shared beliefs, values and norms
Cultures have strong influence on behavior of individual in an organization
Strong organizational culture enhance goal alignment, high level of staff motivation and better ideas from the past
IDEO company case study has been used to transform various company cultures
Organizational culture can be termed as the underlying values, beliefs and assumptions that create a unique psychological and social environment in an organization (Amabile, Fisher and Pillemer, 2014). Organization cultures tend to influence the behaviors and operations of the employees. They dictate the behaviors and ability of an organization to achieve their goals during operation. Successful companies are able to instill certain values that define their operations. A strong organizational culture is essential to the employers because it ensures that the staff is engaged and motivated to actively participate in the mission and goals of the company. Ideally companies that have strong culture have the ability to give better performance results and effectiveness.
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IDEO organizational culture
IDEO has a “collaborative help” culture
Tim brown aims at cumulative excellences through innovation, consistent improvement and internal collaboration
IDEO concentrates on innovation and helping others as well help seeking
IDEO focuses on value flexibility and internal focus rather than control and stability
Their culture emphases are on collaborative efforts among their employees to attain their goals
The company maintains a working environment in which consistency among employees accomplish the company objectives
Collaborative help culture aims at cohesion and internal improvement . Through fostering the internal collaboration demands and commitment to innovation, the company is able to maintain their values and norms hence motivating their employees (Cameron and Quinn, 2011). Their culture is designed in a way that they are able to help others have successful business and assist their employees in management of their projects. The design of their culture is based on help giving and help seeking which facilitates the firm’s success. Creative culture has allowed the company to tackle their problems and making it more flexible to develop their innovation skills
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Techniques of embedding organizational culture
Building essential habit in minds through helping behavior
Recruiting innovative talent
Communicating effectively about the desired culture
Celebrating mistakes
Building a diverse team
Forming inclusive leadership
Building habits in the minds of employee through helping them understand the efficiency of the culture and demonstrating to them effectively promotes establishing of a culture. Embedding culture requires the company to ensure that their leaders are creative and that they have enhanced experience and act as role models in order to ensure that they prepare staff for new initiatives. The company aims at helping others ad therefore celebrates mistakes in order to effectively enhace improvements. This is essential in establishing a new initiative in the company.
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IDEO organizational structure
IDEO has a flat organizational structure to enable more communication between leaders and workers.
IDO has a human centered approach design (design thinking)
The company has a structure that maintains possibilities on technological innovations and the needs for business success.
The management is delegated to help the employees in projects to support the company values
They set expectations for their employees at the management level
The structure of a company has n impact on the failure and success of a company. IDEO has used flat structure which has enabled the leaders to effectively communicate with employees. The flat management structure eliminates all the middle level and low level managers. Tim Brown asks the employees frequently about their perceptions about a certain decision and ensure that what has been established is efficient. The organization ensure that the management has been delegated responsibilities to support the employees. This structure of management is important in motivating and ensuring that employees are satisfied with the management. It also enables improvement of skills and elevates innovation and more ideas to due ability of the employees to effectively use their skills.
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