Database redesign is fairly easy when ________

Pearson RENTAL EDITION - RENTAL ONLY, NOT FOR SALE I

THIRTEENTH EDITION

MODERN DATABASE

JEFFREY A. HOFFER

V. RAMESH

HEIKKI TOPI

Complete Listing of Chapter Opening Cases, Insight Cases, E-commerce in Action Cases, and Case Studies

CHAPTER 1 THE REVOLUTION IS JUST BEGINNING Opening Case: Everything on Demand: The "Uberization" of E-commerce

Insight on Technology: Will Ap ps Make the Web Irrelevant?

Insight on Business: Startup Boot Camp

Insight on Society: Facebook and the Age of Privacy

Case Study: Pinterest: A Picture Is Worth a Thousand Words

CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: Tweet Tweet: Will Twitter Ever Find a Business Model that Works?

Insight on Society: Foursquare: Check Your Privacy at the Door

Insight on Business: Crowdfunding Takes Off

Insight on Technology: Will the Connected Car Become the Next Hot Ente rtainment Vehicle?

Case Study: Dollar Shave Club: From Viral Video to $I Bill ion in Just Five Years

CHAPTER 3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM

Opening Case: Voice-Controlled Intell igent Digital Ass istants: Will They Revolutionize E-commerce?

Insight on Society: Government Regu lation and Surveillance of the Internet

Insight on Technology: The Rise ofHTMLS

Insight on Business: The Apple \.Vatch: Bringing The Internet of Things to Your Wrist

Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand

CHAPTER 4 BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS Opening Case: The Wall Street Jou rnal: Redesign ing for Today's Platforms

Insight on Business: Weebly lviakes Creating \.Yebsites Easy

Insight on Society: Designing for Accessibility

Insight on Technology: Carnival Cruise Ships Go Mobi le

Case Study: Dick's Sporting Goods: Taking Control of Its E-commerce Operations

CHAPTER 5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS Opening Case: Cyberwar: MAD 2.0

Insight on Society: Equifax: Really Big Data Hacked

Insight on Technology: Think Your Smartphone Is Secure?

Insight on Business: Bitcoin

Case Study: The Mobi le Payment lviarketplace: Goat Rodeo

CHAPTER 6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS Opening Case: Video Ads: Shoot, Click, Buy

Insight on Business: Are the Very Rich Different From You and lvie?

Insight on Technology: The Long Ta il: Big Hits and Big Misses

Insight on Society: Every Move You Take, Every Click You Make, We'll Be Tracking You

Case Study: Programmatic Advertising: Real-Time lviarketing

CHAPTER 7 SOCIAL, MOBILE, AND LOCAL MARKETING

Opening Case: Facebook: Putting Social Marketing to Work

Insight on Technology: Optimizing Social Marketing with Simply Measured

Insight on Society: Marketing to Children of the Web in the Age of Social Networks

Insight on Business: Mobile Marketing Goes 3-D

Case Study: ExchangeHunte rJumper.com: Bui lding a Brand with Social lvlarketing

CHAPTER 8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE

Opening Case: The Right To Be Forgotten: Europe Leads on Internet Privacy

Insight on Technology: Apple: Defender of Privacy?

Insight on Business: Internet Sales Tax Battle

Insight on Society: The Internet Drug Bazaar

Case Study: The Pirate Bay: Searching for a Safe Haven

CHAPTER 9 ONLINE RETAILING AND SERVICES

Opening Case: Blue Nile Sparkles for Your Cleopatra

E-commerce in Action: Amazon

Insight on Technology: Big Data and Predictive Marketing

Insight on Society: Phony Reviews

Insight on Business: Food on Demand: Instacart and GrubHub