Read the case carefully before you start your paper. The case’s date is up to 2015. All your answer must base on the case. Do not use the outside source that never mention in the case. A well-written case is characterized by clear organization of information, thoughtful analysis, and realistic, workable solutions to the problems presented in the case. Make sure that your paper is not merely a rehash of the case: do not copy sections from the case into your paper. I uploaded the sample of Merck, please follow the format of Merck Case. Also, I upload the link with the ideas that you can use, but make sure you choose the information from the links that match with the case.

https://www.investopedia.com/articles/markets/012816/analyzing-porters-five-forces-delta-airlines-dal.asp

Your paper should include the following (Question 1 to 5):

What are the company’s vision/mission and objectives? (spend about 100 words)
Corporate strategy and business (or competitive) strategy (spend about 300 words: each strategy about 100 words)
Industry analysis (spend about 500 words: about 100 words for each force)
Company situation analysis (Spend about 500 words: each point about 170 words)
Recommendation(spend about 100 words)

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