EZ-Pleeze management has tasked you with completing a SWOT analysis to identify internal and external factors that need to be considered in developing a competitive strategy for the company. The SWOT analysis will be utilized to support and justify the overall strategic recommendations that you will later include in a presentation for the company’s senior executives.
You will complete this task in two parts: a SWOT analysis for EZ-Pleeze, created using the attached “SWOT Analysis Template,” and an essay that addresses the importance, function, content, and final relevance of a SWOT analysis.
REQUIREMENTS
Your submission must be your original work. No more than a combined total of 30% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly. An originality report is provided when you submit your task that can be used as a guide.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
A. Include a SWOT analysis for the EZ-Pleeze company (referencing the attached “EZ-Pleeze Case Study”), created using the attached “SWOT Analysis Template.”