Designing effective presentations part iii com 295

Designing Effective Presentations Part III

Need this done ASAP

Create an 8- to 10-slide presentation that should be 5 to 10 minutes in length. Please include detailed speaker notes, based on the Week 4 Persuasive Messages Part I & Part II assignment.

Apply the four aspects of designing business presentations discussed in the textbook to your presentation.

Include at least one visual to support on your slides, for example, using a line chart to show increasing sales. Include the following in presentation slides:

Title
Introduction
Recommendation
Benefits
Impact if product or service does not sell as much as expected
Conclusion
References
Running head: MEMO: DEVELOPING PERSUASIVE BUSINESS MESSAGES PART II 1

Memo: Developing Persuasive Business Messages Part ii

Memo: Developing Persuasive Business Messages Part II

Daniel Jacobson COM/295 Alex Luna September 08, 2016

FROM: Daniel Jacobson

TO: Company officers

REF: Proposal advocating for the launch of a new product or service to the company president

Any business desires to launch new products or services since this is one of the best ways of measuring growth or success in a company. Our company is not an exception, and there is, therefore, every need to launch a new product. The company will invest in a new soft drink with the primary aim of leveraging on its market and increasing its sales and revenues.

The market for soft drinks is increasing with every dawn, and it would only be prudent to add a product that would leverage on the new market. This will ultimately increase the sales of the company and further aid in the growth and success of the company both soon and in the distant future.

One of the primary advantages of investing or launching a new product emanates out of the fact that it may be able to capture a new market based on the preferences of the individuals. Looking for instance at Coca-cola, it has invested in a broad array of products which has aided and fostered its growth and success based on the fact that there is a distinct taste or preference for every individual.

The new product in our company should, therefore, be able to capture a new distinct taste or preference to capture a different category of customers that had not been caught before (Butterfield, 2012). This would not only enable the company to increase its market share, but it might also go a long way in satisfying the needs of some customers or consumers that had not been captured before and thereby opening a new angle of customers which obviously a plus for the company.

The other advantage that might be brought about by the same is the fact that the new product may capture a new age group that had not been covered before. Every product has its distinct category of customers based on the age. Therefore launching a new product to capture an age group that had not been addressed before is obviously a plus for the company and would go a long way in increasing the number of customers and also the loyalty of the customers towards the company.

The other advantage that may be brought about by the launch of the new product is the fact that the new product may capture or address a gap that had previously been the strength of a rival company. This would, therefore, contribute positively to the success of the company since it would not only have the opportunity but also the space to fight off competition from its competitors.

This is one of the most important objectives of any company since every company likes or intends to capitalize on the weaknesses of the rival company (Canavor, 2013). By therefore leveraging or improving on the areas of weaknesses, the company gives the competitors little or no room for taking advantage which consequently adds to its strengths and thus fostering its growth and success.

The other advantage of launching the new product will be brought about by the fact that the company may capitalize on its existing market by offering them something new to limit or reduce the chances of boredom, which may be brought about by the use of one product for a long or lengthy period. The introduction of a new product may, therefore, break any boredom that may have already started clinging in and thereby aiding in the maintenance of the existing customers. This can go a long way in fostering the success and the growth of the new company and thus increase the success.

The other advantage emanates out of the fact that there is a great potential for the growth of the international market since the launch of a new product may capture a new international market that had not been caught before and therefore a new frontier market for the company. This will go a long way in improving the success of the business and consequently scale its growth internationally.

It will also be prudent for the company or business to launch the new product since it would prove that the company or business is innovative, and this underlines its objective and intentions for innovation (Butterfield, 2012). It is always prudent for a company to be innovative since this is one of the best ways of addressing gaps that have not yet been addressed and also one of the most efficient means of reaching the untapped customers or clients.

Also, innovation creates a room where the company can anticipate the future opportunities in a market and be able to tap the opportunities on or before their competitors realize. This, therefore, implies that they will always be ahead in the market, and they will also be a leader in their field which consequently spurs their growth and success.

Furthermore, this is one of the most effective ways of keeping abreast with the demands of the new age and meeting them at the required time which contributes a lot to not only keeping the existing customers but also attracting new ones. Also, this is also one of the most efficient ways of keeping and upholding the confidence of the customers in a way that does not only make them loyal to the products of the company but also enables them to maintain tabs with any new developments in a company.

Another advantage of launching the new product is born out of the fact that it will give the company ample time to test the new product in the market. Whereby it will receive reviews and feedback regarding the products and consequently make it easier to make any changes or adjustments as and when need be (Cardon, 2015). This is one of the most effective ways of ensuring that the company comes up with effective products that is void of defaults and that which is tailored to the needs of the customers.

Besides, a quick launch of the product also makes it difficult for other rival companies to come up with the same product. By inhibiting them from coming up with the same products, the pioneer company that came up with the original product can gain a significant share of the market before other rival companies. This contributes significantly to both its sales and revenue and thereby contributing immensely to both its success and growth which is what every company desires.

In the last 12 months, for instance, the company has received feedbacks from its customers regarding a need for a different tasty brand and the launch of the new product would therefore go a long way in meeting these demands and also making the customers happy. Moreover, this would go a long way in ensuring that the confidence of the customers towards the business is maintained. The sales of soft drinks have tripled in the last three years, and this is an affirmation that the growth of the business and more so the industry is growing, so it would only be prudent to launch a new product to capture the growing market.

Despite the positives, it would be imperative to consider the production costs which have increased in

the past two years, so it would be prudent to strike a balance between the production costs and the different prices that will set up for the new products (Cardon, 2015). It would also be prudent to consider any other costs that may arise such as the increase in the number of employees and the distribution costs that may arise after the introduction of the new products. Taking into considering these costs and other costs will go a long way in enabling the company not to incur costs, which would be detrimental to the growth of the company.

To help reduce these costs, it would be prudent for the company to seek the cheap production procedures that will ensure that the costs are reduced. Also, it would also be prudent for the company to take into consideration the costs that were incurred before the making of prices on the products which would ultimately avert a future increase in the price.

I would kindly request you to take the above into consideration and propose any additional suggestions that would ensure there is a successful launch of the product and consequently spur the growth and success of the business.

In conclusion, in case the product does not sell as expected, it would be prudent to change the strategy. It would be prudent to consider the digital channels for marketing the product such as the use of the different social media sites. Finally, the cross-cultural and multinational implications should also be taken into consideration to avert any rejections by some cultural groups.

References

Butterfield, J. (2012). Written communication: Illustrated course guides. New York, NY: Cengage Learning.

Canavor, N. (2013). Business writing for dummies. New York, NY: John Wiley & Sons.

Cardon, P. (2015). Business communication: Developing leaders for a networked world. New York, NY: McGraw-Hill Higher Education.