Developing a global vision through marketing research

Global Marketing Exam

Make sure all essay questions you choose to answer are clearly identified, and all parts of the essay questions are answered.

Exams must be typed, using 12-point font, and single-spaced within questions, and double-spaced between questions. There is no suggested length for questions; but please remember business writing is clear, concise and logically connected.

Should you choose to use resources outside of your textbook or class discussion slides you will need a reference section at the end of your test.

Section 5 – Chapters 8 (Developing a Global Vision through Marketing Research

1. Your text states that international marketers often need to collect certain types of information not normally collected by domestic marketing researchers. Unisys Corporation gives some guidance about the kind of information that organizations need to collect in the international environment. List and briefly discuss each of the five types of information suggested by the Unisys Corporation model. Now apply this to your chosen country . (Brazil )

Chapter 8 PDF:

https://nscpolteksby.ac.id/ebook/files/Ebook/Business%20Administration/International%20Marketing%2015th%20Edition%20-%20Cateora-Gilly-Graham%20(2011)/Chapter%208%20-%20Developing%20a%20Global%20Vision%20Through%20Marketing%20Research.pdf

(information can be found on the 4th page under the section “Breadth and Scope of International marketing Research” You can use online sources to apply the 5 types to the country of brazil.

Section 6 – Chapter 10 (Europe, Africa, and the Middle East)

1. Your text states that a successful economic union requires favorable economic, political, cultural, and geographic factors. Briefly describe these four factors. Why are they seen as important factors affecting the success of an economic union? Be specific.

Chapter 10 PDF : https://nscpolteksby.ac.id/ebook/files/Ebook/Business%20Administration/International%20Marketing%2015th%20Edition%20-%20Cateora-Gilly-Graham%20(2011)/Chapter%2010%20-%20Europe-Africa%20and%20the%20Middle%20East.pdf

(information can be found on pages 4 & 5 of the chapter 10 pdf above)

Section 7 – Chapter 11 (The Asia Pacific Region)

1. What are BOPMs? According to C. K.Prahalad, why have they been ignored by international marketers? Be specific.

Chapter 11 PDF :

https://nscpolteksby.ac.id/ebook/files/Ebook/Business%20Administration/International%20Marketing%2015th%20Edition%20-%20Cateora-Gilly-Graham%20(2011)/Chapter%2011%20-%20The%20Asia%20Pacific%20Region.pdf

(information can be found starting on page 3 of the chapter 11 pdf linked above)