Developing persuasive business messages part ii

Running head: CONSTRUCTING EFFECTIVE BUSINESS MESSAGES PART 1 1

CONSTRUCTING EFFECTIVE BUSINESS MESSAGES PART 1 4

Constructing Effective Business Messages Part 1

Cameron Hazelrig

University of Phoenix

2/6/17

Constructing Effective Business Messages Part 1

When considering what is good for businesses, many improvements need to be made to help improve business operations. Today, the modern world is at an age where everything is changing and evolving fast, especially in regards to technology. Arguably, technology is the basis for most businesses in today’s markets. Technological advancements have led to the creation of different products in various industries. These innovations have facilitated research, which has helped make products tailored to address specific market niches. The success of any business venture solely depends on the marketing strategies adopted by the organization (Bovée, Thill, & Scribner, 2013). This is proved by the fact that many companies have excelled in markets where others have failed although they provide a similar product or service. In regards to this, marketing plays an integral part in business success. The following paper discusses 'Miadi hair care' as a new product that will significantly alter the dynamics of the hair industry.

The product, ‘Miadi Hair Care,’ will be a hair product that would be used by all persons, both young and old. In addition, the product will welcome any type of hair. Miadi hair care will be a one-step product that will not require any other follow up products to attain the desired result. Indeed, many people with curly hair have many expectations on their choice of hair products, and Miadi hair care will afford them the remedy to bad hair days. Besides, the product will afford its customers super soft, frizz free, and moisturized curls, which is indeed the wish of any person.

Product

Miadi hair care will be an affordable one-step cream product. In this case, one-step is used to mean that the product will be applied when styling for great results, of course after washing and conditioning. Many people will use Miadi hair care to achieve the results that typically require three or four products. Basically, Miadi means using a leave-in conditioner alongside a preferred oil, and cream. The product is a new brand that contains a leave-in conditioner, almond, curl cream, organic oils such as olive or jojoba all in one bottle. Rather than making a cocktail out of four products, people may use one product that can do the work of each of those products. What is more, Miadi will be an affordable way of hair styling.

Miadi hair care is worthwhile as it will be a brand that will be used on scalps of all ages and on all hair styles. The product would be packaged in reasonably big containers to ensure the product lasts longer than other brands in the market. There is much to learn from the social media platforms, natural hair channels and reading comments from people struggling with acquiring products that work well with is needed in the natural hair industry. Today, people are looking for affordable brands that work independently opposed to using alongside other products. The vast majority of natural hair products on the market are costly due to the ingredients used to make them. Therefore, organic products are better for the overall health of the skin, body, and hair. Miadi hair care will contain natural ingredients which will be beneficial to their hair, and that can help reduce or even prevent further hair damage as a result of using product.

It is my strong conviction that Miadi hair care will indeed be an ideal product. Since I am a man with a wife that takes great pride in her natural hair, it proves challenging to find a brand that is affordable and safe, especially for children. Moreover, it is hard to find an affordable and safe product that works. The majority of hair products displayed on stores and websites are quite expensive and are also confusing when one is making a choice on the brand to use. Every product is created in its own way, and some are designed to address only one thing, while others are supposed to be used along with others for optimal results. The hair industry has welcomed the introduction of many products with some being bought while others failed to impress the target market as they never produced practical results for personal use. Today, many people are cautious about their spending habits, and they condemn wasting money on products that do not match their expectations. In light of this, companies are focusing on selling brands that limit the amount of money spent and wasted.

Audience

Identifying the targeted audience is important for any business, especially when launching and distributing a new product. Therefore, understanding the audience plays an integral part when positioning the brand in the targeted market. Knowing the shopping patterns of the targeted audience is also advantageous. The geographical and demographic characteristics of the targeted audience are always important for any company. For young companies, it is always necessary to consider age brackets of the target audience and how much money they make as it helps to set the price for the product.

In the case for Miadi hair care, the main geographical characteristic to consider will be whether the targeted audience resides in urban areas where it will be easy to distribute the product. It will also be important to consider whether the audience resides in the countryside where it might be challenging to find the product. Therefore, the target audience for the product will be hair salons, retail stores, men, and women. More importantly, it is necessary to use a language and tone that these people use every day when approaching the target audience. Further, it is good to deliver the message and ensure that it is heard, memorized, and repeated among the audience.

Credibility

The hairdressing part will be helpful in establishing credibility. This will necessitate looking sharp and professional always as it draws the audience close to the topic being discussed. No one gives attention to someone with uncombed hair or one with wrinkled clothes. Further, maintaining eye contact with the audience is also important, especially when speaking with a convincing, professional tone. Salespersons must not let their eyes wonder around the area they are talking in as the audience is more likely to walk away and start assuming that the sales person might not be confident about what they are speaking about or selling. Knowing what you are selling instills a sense of confidence in the audience. Thus, having confidence in the product and about what is being discussed will indeed convince the customers. What is more, credibility will also be established by disclosing personal relation with the product. In so doing, the audience will understand that the product is also being put to personal use. In this case, the salesperson will be letting the audience understand that they can relate to them as they speak to them about the product.

Channels

Social media platforms and advertisements will be the most suitable channels to deliver messages to the targeted audience. This will include posting messages on Twitter, Facebook, Instagram and other social platforms to inform the audience about Miadi hair care. In addition, using the social media and advertisements might help to send brief messages that explain the benefits of the product or even to notify a crucial change in the organization, if any. Besides, advertisements will keep the audience updated with the organization and the product. Thus, the audience must always be updated on any information that may be shared about Miadi hair care or the company.

References

Bovée, C. L., Thill, J. V., & Scribner, J. A. (2013). Business communication essentials. Pearson.

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