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Case 1: Uber vs. Didi: The Race for China's Ride-hailing Market
Read the case and answer the following questions:
1. How attractive was the taxi industry before Uber and other ride-hailing players entered the market? (Hint: Use Porter's five force model to answer this question)
2. What kind of business model innovation has Uber achieved? Does Uber's business strategy qualify as a blue ocean strategy?
3. What is the competitive advantage of Uber? How transferable is Uber's competitive advantage to an emerging market such as China?
1. Give a brief description about the case (minimum 2 pages).
2. Identify the key players and their role in the case.
3. Answer the questions given in the ecourse pertaining to the case (minimum 2 pages per
question). Make sure to use appropriate citations. Include a reference section at the end of
the report.
4. Include a cover page with the title of the case and the name of the group members.
5. The case report must be typed double-spaced in a word document using a 12 point font
size (any font type can be used).
6. The margin for the word document must be 1 inch (top, bottom, left, and right).
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