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Part One
Visit the websites of the following companies and summarize their Internet value
proposition. You should also explain how they use the content of the website to indicate
their value proposition to customers.
• Tektronix (www.tek.com)
• Amazon (www.amazon.com)
• Fidelity Insurance (www.fidelity.com.lb)
• Azadea (www.azadea.com)
NB: Places to evaluate the OVP are on the home page, About Us and where the company
is asking the visitor to sign up to an e-mail.
Part Two
It was once predicted that the Internet would replace high street stores and that within ten
years most retail purchases would be made online. However, while online shopping is
continuing to grow year-on-year, it still represents a small part of the total retail spend.
Explain why the early predictions have not been met from either the perspective of the
consumer or the retailer.
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