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Discussion #3 - MBA 599

07/09/2020 Client: lyjly0 Deadline: 7 Days

Construct an Internal Factor Evaluation (IFE) Matrix for Coca-Cola




Assignment Details: 




-Prepare Internal Factor Evaluation (IFE) and Financial Ratios for the Coca-Cola Company. 




-For the Financial Ratios make sure to use the Coca-Cola revenue statement and balance sheet.




-Attached is Table 4-8, where additional resources can be found. Locate as many Coca-Cola financial ratios as possible. Record your sources and answer the below questions. 





  • What strategies do you think would allow Coca-Cola to capitalize on its major strengths?

  • What strategies would allow Coca-Cola to improve on its major weaknesses?




-Analysis and conclusions must be in narrative form.




Textbook Reference:


David, F., David, F., & David, M. (2019). Strategic Management: Concepts and Cases a Competitive Advantage Approach (17th ed.). Upper Saddle River, NJ: Pearson.

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