Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Discussion 4 MK

09/09/2020 Client: bingyanj Deadline: 24 Hours

  


PLEASE RESPOND TO BOTH TOPICS . RESOURCES THAT CAN HELP ARE ATTACHED BELOW. 


 


TOPIC 1: Analysis of Market Segments


Most marketers find that segmenting the market makes for an effective use of marketing resources.  Segmenting markets is difficult and often requires marketing research to find out how consumers think, behave, and basic information such as age, gender, etc. Therefore, defining market segments is aided with the generic segmentation bases, behaviors, demographics, geographics, and psychographics. Be sure to understand this as it is discussed in the Week 4 readings. Also understand that these are generic categories, not segments themselves. Within each of the generic bases are a number of variables from which marketers can choose which ones are relevant for a usable market segment. 


All of a company's marketing mix should focus on the market segment, now called a target market. In other words, the offering should be what the target market wants, where it wants it, how much it wants to pay for it, and how the company communicates with the target market. If done right, we can usually determine the characteristics of a target market by analyzing the advertising. 


Your job in this learning activity is to find an advertisement, and tell us who you think is the target market. The hints are in the type of music used, the spokesperson's persona, the approach to the marketing communications message, the types of people used in the ad, the words chosen for the ad, etc. All this should tell you to whom the marketing communications is intended to influence. 


You can search youtube.com for your favorite commercial or choose your advertisement from the Clio winners.



If you find your own ad to analyze, be sure to embed or link it when you post it to the Discussion Forum. Then identify at least three of the characteristics you think comprise the target market. Make your choices using Table 4.1 from the main text as your framework. But, don't merely say demographic/age. Tell us what age, or psychographic/values. Specifically, note the value such as family or thrifty. 












TOPIC 3: Mass-Marketed Products


If you have a market that is large and homogenous, then you can be a mass marketer and there will be no need to segment the market. One example discussed in our learning material for this week is salt



  • Let's discuss the marketing of salt.  Salt was long marketed as one product for anyone who wants it for the need to season food, which is a universal need. Is this still true?  Do you consider salt to be a mass market product?  Why or why not?

  • Can you think of another mass-marketed product? What is it and why do you think it is mass marketed? 


You might want to comment on classmates' posts with your opinion as to whether they have selected a mass-marketed product.   If not, why do you think their choice actually is a segmented market?

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Top Academic Guru
Smart Homework Helper
Buy Coursework Help
Assignment Hub
Writer Writer Name Offer Chat
Top Academic Guru

ONLINE

Top Academic Guru

This project is my strength and I can fulfill your requirements properly within your given deadline. I always give plagiarism-free work to my clients at very competitive prices.

$105 Chat With Writer
Smart Homework Helper

ONLINE

Smart Homework Helper

Greetings! I am the professional electrical, telecom engineer, rich experience in QPSK, OFDM, FFT, such signal processing concetps with matlab, I can satisfy you definitely. more in chat.thanks.

$125 Chat With Writer
Buy Coursework Help

ONLINE

Buy Coursework Help

I can help you with your project. I will make sure to provide you exceptional quality work within the required timeframe. Please message me so we can discuss the further details over chat.

$105 Chat With Writer
Assignment Hub

ONLINE

Assignment Hub

I feel, I am the best option for you to fulfill this project with 100% perfection. I am working in this industry since 2014 and I have served more than 1200 clients with a full amount of satisfaction.

$125 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Dragon's dogma vandals ring - Lab 3 biodiversity - Explain nitration of benzene with mechanism - Vacuum impregnation in histopathology - Unit 3 Assignment - Decision Tree for Business Expansion - Discussion - Sql stands for in computer - Nurses as knowledge workers - Late submission penalty cqu - What did pandora look like - Cultural diversity in correctional facilities - High level transition words - Time complexity avl tree - A successful blue ocean strategy requires - Psychotherapy With group - Size acceptance behavior assessment - World wide trade route assignment - Thank you for the lesson - Soap note for diabetes - Gattaca biology questions and answers - Oil water separator regulations - Discussion 5 - Physical security - Jeppesen flight dispatcher course - Chemical or physical change lab - Pursuit of happiness speech - Cosby show theo moves out - How to increase working capital in capsim - How to calculate rf value for chromatography - Vietnamese language school melbourne - What is access pay - Wrigley a subsidiary of mars incorporated - Monash cover letter template - The parable of the sadhu summary - Recipe chicken chasseur delia smith - East haven fire department emotions and moods - Similarities between ancient india and greece sculptures - Absorption costing unit product cost - Today by billy collins - Survey - Gwen harwood father and child poem - SOC Ch 9 - This supernatural soliciting cannot be ill - APA Powerpoint Slides-Cultural Competence-Nursing - How does the mercalli scale work - Rsa securid admin guide - 3 7 future value of investments - The ultimate sneaker book pdf free - Middle Adulthood - Kaℒa jadu ≼ 91-9829866507 ≽ ℒovℰ vashikaran specialist molvi ji, KUWAIT ITALY, MALASIYA - Developing effective communication in health and social care - Translation converts the information stored in ________ to ________. - 615_DB5 - Kemp dns load balancing - We have scorched the snake not killed it technique - The hershey's milk chocolate bar fractions book lesson - Avalon gas fireplace troubleshooting - Pl sql developer installation steps - Rhetorical Elements/Cognate Strategies - SYSTEMS-ANALYTICS-&-ENT-MGMT-IT - Physics Lab - Is a kookaburra warm or cold blooded - Big mac meal price switzerland - Equilibrium and le chatelier's principle lab answers - Who invented homework and why - 20 year amortization with 3 year balloon - What Are the Benefits of Hiring a Ghostwriter for Your Book? - Prewriting techniques definition - Check attendance coventry university - Integration testing is a waste of time - Marvel parts inc manufactures auto accessories - PBS video: Amazon Empire - Lump sum cash flow timeline - Deliverable 1 - Timeline of Major Periods in Art - Discussion - Unit 6 Assignment - Debate: Privacy on the Job and Training and Development - Skullcandy business strategy - Experience hypothesis - Dna replication quiz pdf - Consider the following uneven cash flow stream - Silas marner chapter 5 summary - Point cook coastal park walk - The Golden State LAWS - Michael himes trinity - Ob - 111 jacaranda ave bradbury - Netop remote control download - Pacific northwest enterprise risk forum - Bonanza card game rules - The best leaper in the animal kingdom is the puma - 2 timothy chapter 4 verse 6 8 - Differentiator with product lifecycle focus - Difference quotient calculator with work - Microeconomics 3 - Calculate the following amounts for a nonpar who bills medicare - Converging diverging nozzle back pressure - For a cylindrical s 590 alloy specimen - Intercultural Management Question - My men are my heroes - Gift of friendship quotes