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Locate and read: A Bet on (Plastic) Bricks and Mortar: Lego's China Strategy Hinges on Hundreds of Retail Stores to Boost Sales Online. Bloomberg Businessweek, December 21, 2020
Proposed Discussion Question: What is strategy? Identify the specific form of intensive growth illustrated. Discuss. Be sure to use not less than five marketing terms in your response. Be mindful of formal business writing, proper grammar, punctuation, sentence and paragraph formation. If you consult a secondary source, be sure to identify using APA 7th in-text citation(s) form.
Discussion #2
Start with: https://www.youtube.com/watch?v=zrmYBwLKoQY The video explains (Nielsen) Claritis Prizm classification system. Then visit: https://claritas360.claritas.com/mybestsegments/ and
https://claritas.com/prizm-premier/
Claritis 360 is a database of research including demographic, geographic, psychographic, and behavioral data. It is an application that allows measurement of consumer demand and the evaluation of locations and markets and assists in identifying the best customers, customer locations and how to best engage.
Go to the Claritas website, click on MyBest Segments. Select zip codes 10128 and 07305. Locate by using the Zip Code Look-Up. There students will find a demo that allows students to type in a zip code of choice and find out what PRIZM clusters predominate in that geographic area.
Proposed Discussion Question: What do the findings suggest about the overall composition of potential customers within that zip code? You are to compare and contrast the two zip codes. Based on the array of clusters represented, what kinds of businesses and or products might flourish within the geographic area?
Be sure to use not less than five marketing terms in your response. Be mindful of formal business writing, proper grammar, punctuation, sentence and paragraph formation. If you consult a secondary source, be sure to identify using APA 7th in-text citation(s) form.
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Preview YouTube video What is CLARITAS PRIZM? What does CLARITAS PRIZM mean? CLARITAS PRIZM meaning & explanation
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