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Discussion question on Unilever's case

22/10/2020 Client: jwhite211 Deadline: 10 Days

1. How would you evaluate Paul Polman's 2010 decision to implement a new strategy based on the Unilever Sustainable Living Plan? Describe how the strategy looks to different stakeholders in the 2010 context (i.e., shareholders, employees, suppliers, and NGOs). What might each stakeholder group like about it? What might concern them?


2. Given your analysis of the many risks, barriers, and impediments Polman faced in introducing this bold USLP strategy, how was he able to overcome these obstacles and implement such a successful radical transformation?


3.In 2015, Polman faced another critical decision point. Should he double down by pushing ahead on the USLP objectives, hunker down by scaling back on USLP and focusing on the current financial challenges, or pivot and refocus the strategy on new partnership-based transformational change agenda? Defend your recommendation. Identify critical strategic communication considerations.

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