Discussion response

Although segmented marketing is more time consuming and costly, it is generally a more effective way for a business to sell its products. Mass marketing, where a business uses one marketing mix for the entire market, is becoming a thing of the past (Gosselin, 2014).

Meliessa Topic 3

I do consider salt to be a mass marketed product. I think that, even though it is probably used less than it used to be, it is a universal product that everyone purchases regardless of their behavior, demographic, or any other segment. I’m sure there are many people that do not use salt, either for health reasons or they just don’t enjoy the flavor, but overall it is very common.

The product that I chose that I think is mass marketed is Tylenol. This was a challenging question and I had a hard time picking an item! I picked Tylenol because, like salt, it is very universal. Again, it is likely that many people do not use Tylenol, but when someone is looking for a pain reliever or fever reducer, I feel like this is the go-to product. I don’t know if there is anything for the company to gain in marketing this product differently to different groups of people.

Gosselin, K. (2014, September 19). Target Versus Mass Marketing [Video]. YouTube. https://www.youtube.com/watch?time_continue=17&v=ecGFT-l1zVc&feature=emb_title

 Adreien 

TOPIC 3: Mass-Marketed Products

If you have a market that is large and homogenous, then you can be a mass marketer and there will be no need to segment the market. One example discussed in our learning material for this week is salt. 

• Let's discuss the marketing of salt.  Salt was long marketed as one product for anyone who wants it for the need to season food, which is a universal need. Is this still true?  Do you consider salt to be a mass market product?  Why or why not?

Yes, I consider salt to be a mass marketed product. Mass marketing was the first type of marketing. Mass marketing was created with the idea that no research will need to be done because it is a known thing that the customers will need a certain product (Principles of Marketing, 2015). Salt falls within this category because salt is a common household product. Salt is also commonly found and used in restaurants. The marketing of salt will focus less on grabbing the need of the customer and more on brand awareness.  

• Can you think of another mass-marketed product? What is it and why do you think it is mass marketed? 

One mass marketed product I can think of would be pop/soda, specifically Coca-Cola. I say Coca-Cola because they are one of the most famous of sodas and the company also owns many beverage brands. Other beverages owned by Coca-Cola include Diet Coke, Coca-Cola Zero, Sprite, Fanta, Dasani, Ciel, Smartwater, Minute Maid, Simply Orange, Del Valle, Powerade, Vitaminwater, Odwalla, Fuze Beverage, and Honest Tea (StashLearn, 2017).

Principles of Marketing. (2015). Creative Commons Attribution-NonCommerical-ShareAlike. Retrieved September 10, 2020 From https://learn.umgc.edu/d2l/le/content/511827/viewContent/19704081/View

StashLearn. (October 17, 2017). Top Companies & Brands Owned by Coca-Cola. Retrieved September 10, 2020 From https://learn.stash.com/brands-companies-owned-coca-cola#:~:text=Coca%2DCola%20owns%20and%20markets,partners%2C%20wholesalers%2C%20and%20retailers.