Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Disney marketing case study

07/01/2021 Client: saad24vbs Deadline: 7 Days

Walt Disney case study Submitted to: Mr.Farrukh Idrees Submitted by: Ali Husnaen & Muhammad Waqas


Table of Contents


Introduction


3


Company Background


3


Brands of Walt Disney


4


Company Mission Statement


5


Objectives


5


Strategies


5


Internal Audit


4


Strengths


4


Weaknesses


6


Internal Factor Evaluation (IFE) Matrix


7


External Audit


7


Opportunities


7


Threats


8


External Factor Evaluation (EFE) Matrix


10


Strategic Analysis


10


Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix


10


Strategic Position and Action Evaluation (SPACE) Matrix


12


Grand Strategy Matrix


15


Recommendations


19


Sources


23



Introduction:


Walt Disney Company is a diversified international company with operations in four business segments: Media Networks, Parks and Resorts, Studio Entertainment and Consumer Products. They employ over 150,000 people in over 40 countries and had revenues of approximately $40.89 billion in 2011


Walter Elias


Walter Elias "Walt" Disney (December 5, 1901 – December 15, 1966) was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon and philanthropist, well known for his influence in the field of entertainment during the 20th century.


C:\Documents and Settings\Administrator\Desktop\New Folder\walt vision\Walt Disney - Wikipedia, the free encyclopedia_files\220px-Walt_disney_portrait.jpg


“I do not like to repeat successes; I like to go on to other things.”


“Walt Disney”


He was co-founder of Walt Disney Productions, which later became one of the best-known motion picture producers in the world. The corporation is now known as The Walt Disney Company and had annual revenue of approximately US$40.89 billion in the 2011


Disney itself was a great film producer and a popular showman and also an innovator in cartoons and theme park design. He and his staff created some of the world's most famous fictional characters including Mickey Mouse, for whom Disney himself provided his voice.


C:\Documents and Settings\Administrator\Desktop\disney-co-logo.JPG


Walt Disney brands and portfolios


Disney media networks Disney parks and resorts Disney studios


C:\Documents and Settings\Administrator\Desktop\Picture1.JPG





Company Mission Statement


The mission statement is defined as a company’s “statement of purpose.” The current mission statement for the Walt Disney Company is:


“To be the world’s leading producers and providers of amusement and information. Using our portfolio of brands to differentiate our content, services and consumer products, we track for to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”


Vision


Walt Disney strives to be the world’s most famous entertainment company by creating an amazing experience for individual of all ages.


Objectives


Objectives are the goals which an organization wants to achieve in future. Objectives can be both long term and short term. Organizations design their objectives according to economic and competitive climate.


They design their compensation programs to achieve the following objectives in the context of the Company’s large and complex business:


· Support the Company’s business strategy and business plan by clearly communicating what is expected of executives with respect to goals and results and by rewarding achievement;


· Attract, motivate, and retain executives with superior talent; and


· Align incentive compensation with performance measures that are directly related to the Company’s financial goals and creation of shareholder value.


The Walt Disney Company mostly does not publish its corporate objectives.


Strategies


Strategies are the tools through which company attain its objectives. We can also say strategies are the path to achieve objectives.


Strategy is the course of action on which an organization decides to get on affects all divisions and aspects of said organization. Strategies should be formulated and implemented only once all internal and external factors are assessed. Only then can a strategy be deemed “safe” for a company for implementation. So Walt Disney will make its strategies after assessing its internal and external factors.



Disney Goal


At Disney, we believe being a good corporate citizen is the right thing to do: for our consumers and guests, our employees, and our businesses. It makes our company a desirable place to work, reinforces the attractiveness of our brands and entertainment, and strengthens our bonds with families.


Our goal is to achieve exceptional performance by embedding citizenship into all of our daily decisions and actions, guided by three core principles.


Core Principles


Act


Act and create in an ethical manner and consider the consequences of our decisions on people and the planet


Champion


Champion the happiness and well-being of kids and families in our endeavors


Inspire


Inspire kids and families to make a lasting, positive change in the world


Disney competitors:


These are some major competitors of Walt Disney


· News Corporation,


· Viacom


· NBC Universal


· Times Warner


Competitive Profile Matrix (CPM)


Before designing any strategy it is necessary to see the strategies and performance of our competitors. We evaluate the competitive position of our competitors and than make the strategies for the future. So this is the competitive profile matrix which will show the position of our competitors with respect to us like News and Time Warner.


Corporations


Walt Disney


Time Warner


News


Critical success factors


Weight


Rating


Score


Rating


Score


Rating


Score


Advertising


0.4


2


0.20


4


0.8


3


0.6


Product Quality


0.3


3


0.10


3


0.3


4


0.4


Price Competitiveness


0.1


2


0.05


3


0.45


2


0.1


Management


0.3


3


0.1


4


0.4


3


0.3


Financial Position


0.4


4


0.10


3


0.3


4


0.4


Customer Loyalty


0.45


3


0.15


2


0.3


3


0.45


Global Expansion


0.6


3


0.20


4


0.8


3


0.6


Market Share


0.1


2


0.2


3


0.3


3


0.3


2.75


1


3.65


3.15


External audit:


Opportunities:


· Economic conditions prevailing in USA reflect moderate position.


· Walt Disney is practically ready to internalize the social shift.


· Walt Disney is implementing all the related laws regarding entertainment industry.


· Opportunity to renovate attractions in Park and Resorts Division due to increase in profit


· Growth from cable and satellite operators creating even more possibilities for Disney to make money with their network


· Prospect to build more theme park and resorts worldwide


· Openings in other areas of the travel business


· Opportunity to invest in building theme parks to satisfy the increase in guest spending, theme park attendance, and hotel occupancy


· Target new costumers group


· USA is maintaining favorable strategic directions towards entertainment industry.


· Walt Disney is proactive in both sensing & implementing the new technology.


· International components for Walt Disney actually seem favorable. Therefore new markets should be searched and taken into consideration in foreign developed countries like Malaysia, Singapore, and Thailand etc.


Threats:


· The entertainment is experiencing social shift whereby members of the society are seeking out value, more relaxation activities and have become knowledgeable also.


· Entertainment industry is subject to various legislations which a pass at reasonable rapidity.


· The formal policies of USA are not based on objective analysis and judgment.


· Technologies advancement shift is quite significant resulting in impact on entertainment industry.


· Lasting economic recession leading to slow growth rate


· High unemployment rate


· Park and Resorts Divisions’ success is unpredictable because of exchange rate fluctuations; travel industry trends; amount of available leisure time; oil and transportation prices; and weather patterns and seasonality.


· Changes in technology leads customers to stream online instead of buying DVD.


· Online streaming makes Disney defenseless to piracy and violation of its intellectual property.


· Retail distribution business are influenced by seasonal consumer purchasing behavior and by the timing and performance of animated theatrical release


· Increase in labor cost which will have a noticed impact in Walt-Disney expenses due to their large amount of employee.


External Factor Evaluation (EFE) Matrix:


External factor evaluation matrix is a tool for summarization and evaluation of the major opportunities and threats in the functional areas of an organization. In this we write opportunities and threats according to their importance and then rate them by different numbers according to their value in case of that organization. After assigning weights and rating we multiply them and find out weighted average score. Then we use these scores for making strategies.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Top Essay Tutor
University Coursework Help
Helping Hand
Writer Writer Name Offer Chat
Top Essay Tutor

ONLINE

Top Essay Tutor

I have more than 12 years of experience in managing online classes, exams, and quizzes on different websites like; Connect, McGraw-Hill, and Blackboard. I always provide a guarantee to my clients for their grades.

$105 Chat With Writer
University Coursework Help

ONLINE

University Coursework Help

Hi dear, I am ready to do your homework in a reasonable price.

$102 Chat With Writer
Helping Hand

ONLINE

Helping Hand

I am an Academic writer with 10 years of experience. As an Academic writer, my aim is to generate unique content without Plagiarism as per the client’s requirements.

$100 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Effective Compensation Plans - How to measure roi of training - Why did martin luther king mention socrates in his letter - On earth i am dead - George mason mis - Through deaf eyes movie questions answer key - Benner's novice to expert continuum - Escape from the western diet they say i say pdf - How to write a tv show analysis - Give the major substitution product of the following reaction - A round character is one who - Https www amazon com ref nav_logo_prime - 'syms' requires symbolic math toolbox. - Martins motor caravans exeter - Why you should donate blood speech outline - Farzana shakil gulshan price list - Ford pinto failure in brazil - Rj12/6 plug with offset lug - Stevenson the emotive meaning of ethical terms summary - How to make a 3 generation genogram - Density lab report answers - Shadow health danny cough exam - Epistemology Assignment - Cloud Computing - Like a small grey coffee pot - Drops per minute calculator - Xs compared to other energy drinks - Leslie sansone older adults walk and firm 1998 - Journal of the northwest communication association - Crayon dentist irvington new jersey - Grand cherokee tail light solutions - Regarding t accounts which of the following statements is correct - Stage front crossword clue - 132 148 124 2000 login mobilemis - Paid cash for supplies journal entry - City west homes lisson green - Wayne c doty execution date - 7 2 final project submission statistical analysis report - The ethical process of decision-making involves consideration of three key elements - Best buy washmill lake drive halifax ns - Why does the afc curve continually decline - Unit 3 Article Review - Ice vending machine business - Sylvia plath nick and the candlestick - Barefoot moneymovement org au - Community teaching work plan proposal - Guess the book emoji quiz answers - Difference between systematic and random errors - Ab sciex analyst manual - Circumcircle of a triangle properties - Rmit public transport concession - Wek-14 - Discussion 2 - Forgot security questions immiaccount - The balance in the work in process account equals - Hospitality hotels forecasts monthly labor needs - Corporate finance case studies and solutions - The gypsy moth is a serious threat to oak - Rbt ethics scenarios - Becoming a critically reflective teacher - What are the five themes of geography - Learning lounge answers - Csi ny pot of gold music - Blackhole expenditure ato ruling - Intro to sports management - Forensics Analysis report of a compromised system with images for analysis - The dreamer of oz cast - Reseach methods homework, pre thesis - Project management processes methodologies and economics - Quick write - Examples of diction in the devil in the white city - Cluster to array labview - Week 2...CSRIdentification - Internet Research - Wk 11 - Rig veda creation hymn summary - Www mh alabama gov pasrr - Reclaiming youth at risk - Icdl module 1 exam questions - Sap crm configuration guide - Case study on production and operation management with solution - Pros and cons of dnp - Mcdonald's pakistan assignment - I need help - How to solve hess's law - Loreto grammar school uniform - Summary/Conclusion - A sky full of stars m4a - Crptographic Attack - Research Project Assignment-Public Budgeting and Finance - The countryside code quiz - This i believe essay outline - All or none law - 03.06 writing narrative body paragraphs - How does teamwork influence innovation at ideo - Ozkleen mould power review - How to find voc in thevenin - Re engineering in software engineering - Collis and hussey 2009 - Centre of pressure experiment - History of health informatics in the united states