Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Disney operational command center

27/03/2021 Client: saad24vbs Deadline: 2 Day

Shortening Lines at Disney World: Technology to the Rescue

No one likes standing in line at Orlando’s Walt Disney World, least of all parents with several young children in tow. In recent years, the average Magic Kingdom visitor only had time for nine rides because of lengthy waits and crowded restaurants and walkways. Disney’s management is unhappy with these long lines as well, and is using information technology to change that experience.

Disney handles over 30 million visitors each year, many of them during peak family vacation times, such as Christmas, Thanksgiving, and summer vacations. Disney has been treating crowd control as a science for a long time, and now it wants to quicken the pace even more. Customers accustomed to video games and smartphones expect entertainment to be immediately available.

Disney World’s management would genuinely like to make its guests happier. In order to increase revenue at Disney’s theme parks, it must try to wring more expenditures from existing customers. So it’s definitely in Disney’s interest to invest in giving guests faster and better access to fun if that encourages them to return more often. And if Disney can also increase guests’ average number of restaurant or shop visits, this will boost per capita spending as well.

Beneath the Cinderella Castle lies a Disney Operational Command Center, which uses video cameras, digital park maps, computer programs, and other tools to spot gridlock before it forms and immediately launch countermeasures. The center’s information systems determine ride capacity in part by analyzing airline bookings, hotel reservations, and historic attendance data. Satellites supply up-to-the-minute weather analysis. Employees monitor flat-screen televisions displaying various Disney attractions outlined in red, yellow, and green. They are constantly on the lookout for ways to speed up lines or make more efficient use of Disney facilities.

As Bob Schlinger, a writer on Disney for the Frommers.com travel site notes, you only have so many options once the bathtub is full. So, for example, if the outline for the Pirates of the Caribbean ride changes from green to yellow, the center might alert managers to launch more boats. Alternatively, managers might choose to dispatch Captain Jack Sparrow or Goofy to entertain people as they wait in line. Video game stations help visitors pass the time at wait areas for rides such as Space Mountain.

If Fantasyland is overcrowded but nearby Tomorrow land has more room, the command center might route a miniparade called “Move it! Shake it! Celebrate it!” into the less-crowded area to attract guests in that direction. Other command center technicians monitor restaurants to see if additional registers need to be opened or if more greeters are required to hand menus to people waiting to order. By using information technology to improve the flow of crowds, the Operational Command Center has managed to raise the average number of daily rides for Disney World visitors to 10.

© Yellow Moon Photography / Alamy

Disney has started to harness mobile technology. Disney’s own mobile application called Mobile Magic provides additional tools for guiding visitors more efficiently, including displaying wait times for rides and the ability to locate Disney characters, such as Sleeping Beauty, along with directions to where they are entertaining visitors.

Sources: Chad Storlie, “Walt Disney-Learning from the Military,” Military.com, January 4, 2011; Jeremy Olson, “Surviving Disney World,” Minneapolis Star-Tribune, April 4, 2011; www.disneyworld.disney.go.com, accessed September 2, 2012; and Brooks Barnes, “Disney Tackles Major Theme Park Problem: Lines,” The New York Times, December 27, 2010.

The challenges facing Disney World and other theme parks show why information systems are so essential today. There is a limit to the number of people Disney World can handle at one time. In order to keep increasing revenue, Disney needs to find more efficient and productive ways to utilize its existing facilities. In Disney’s case, this means encouraging customers to spend more time on the premises and to make repeat visits.

The chapter-opening diagram calls attention to important points raised by this case and this chapter. To increase revenue, Disney management chose to use information technology to improve the customer experience. Disney uses video cameras, television displays, and specialized computer software to calculate visitor capacity, identify gridlock, and launch activities that will help re-flow crowds. In addition to reducing wait times, Disney uses information technology to provide new interactive services, such as video games, to guests waiting in line, and mobile applications to help visitors navigate the theme park more efficiently.

It is also important to note that using information technology for crowd control has changed the way Disney World runs its business. Disney World’s systems for managing people in lines changed procedures for ticketing, crowd management, and ordering food from restaurants. These changes had to be carefully planned to make sure they enhanced service, efficiency, and profitability.

Here are some questions to think about: How are information systems improving operations at Disney? Give examples of two management decisions that are facilitated by Disney’s information systems.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Quality Assignments
Instant Assignments
Maths Master
Assignment Guru
Write My Coursework
Top Grade Tutor
Writer Writer Name Offer Chat
Quality Assignments

ONLINE

Quality Assignments

I have read and understood all your initial requirements, and I am very professional in this task.

$61 Chat With Writer
Instant Assignments

ONLINE

Instant Assignments

Give me a chance, i will do this with my best efforts

$27 Chat With Writer
Maths Master

ONLINE

Maths Master

Give me a chance, i will do this with my best efforts

$24 Chat With Writer
Assignment Guru

ONLINE

Assignment Guru

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$45 Chat With Writer
Write My Coursework

ONLINE

Write My Coursework

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$27 Chat With Writer
Top Grade Tutor

ONLINE

Top Grade Tutor

Give me a chance, i will do this with my best efforts

$48 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Harrisburg furniture company started construction of a combination - 4 d's of abnormal behavior - Work breakdown structure examples restaurant - Exeter student record system - St louis federal reserve bank fred database - Anthropology - North south west east compass - Blood flows in the following sequence in the heart - Conveyor pull cord requirements - Psychology final exam review - 16 bit microprocessor examples - Thomas e woods jr - A parameter is an unknown quantity about a population - Syntagmatic and paradigmatic relations in linguistics ppt - The magnetic field of a straight current carrying wire is - Date format for data loader - Elements of dynamic optimization chiang pdf - Financial reporting problem ii part 1 - Halifax telephone banking security number - ECO / Principles of Macroeconomics - Essex uni change course - Gre reading comprehension strategies - Wellness inventories - Process of evolution ppt - Carter racing case discussion - Deborah tannen talking from 9 to 5 pdf - 10 percent rule energy pyramid worksheet - Statements of cash flows three examples - Recrystallization of benzoic acid chemical equation - Bcg problem solving test - The world on the turtle's back - Mobile phone market structure - Advanced pathophysiology - Elderly couple playing piano at mayo clinic - Negotiation lewicki 6th edition pdf - Leading in organization 2 - 3 contenders for the throne in 1066 - Love'em beef liver treats for dogs 750gm - AVD2 Due in 16 hours - Winged victory of samothrace ap art history - Tv commercial analysis examples - Final project busi 201 - Weight of brine water per gallon - Like a small grey coffee pot - Applied statistics health science evidence based practice in nursing - Learning intentions and success criteria hattie - Feet on coffee table etiquette - Reply to this discussion - loraine - George baby face nelson - Bipolar disorder - Information management at homestyle hotels - John c maxwell five levels of leadership - Www macmillanenglish com inspiration 3 - Calculating slope uncertainty excel - Family health assessment part 2 - Big Data Management Question Paper - Water quality virtual lab answers - A room of one's own analysis chapter 3 - Business pride hughes kapoor pdf - How to make glow sticks brighter - Theory practice gap in nursing example - Do animals have rights machan - Sugu oishii sugoku oishii - How to achieve human excellence - 8 bit signed magnitude representation - Kaizen advantages and disadvantages tutor2u - Gas cutting process ppt - 504 assignment answer in english - Sundar pichai leadership style - Comptia a+ exam objectives 1001 - 2.00 a day chapter summaries - Cisco self care portal - Narrative Essay Rough Draft (SLO#1-8) - Economy - How to make table of contents in google doc - Phi 208 week 3 assignment - Organ Leader - Apa citation for naadac code of ethics - What is the missing number in the sequence - Who is mambu in a long way gone - Drain the oceans hmas sydney - Promotional strategy presentation mkt 421 - Police rotating shift schedule - Abortion informative speech outline - Descartes method of doubt sparknotes - A global organization with a multinational presence - Solitude layla frost sheet music - Elementary climate physics taylor - Sheep eye dissection worksheet - Theme of what you pawn i will redeem - Shadow health abdominal assessment pdf - Bus stirling to callander - 219 grand vista cibolo tx 78108 - Nick adams how did he die - Association of professional chaplains code of ethics - How many g3p to make glucose - Describe the relationship between mandela and pienaar - Filipino arts and crafts - IB315 Discussion Post 2 - Cheltnam girls high school