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Document on marketing business strategy. needs reworking

05/10/2020 Client: carolinb Deadline: 3 days

Document on marketing business plan. I Want to rework on my assignment I already have it with comments. I want to correct it. 


The original question was:



  • Analysis of the E-Bike sector including: 

    • What are the broad segments that e-bikes can be broken down into (e.g. cargo/off road/road/urban commuter etc) 

    • What are the approximate sizes of each segment - if possible, look at the Vancouver marketplace and also North American?


    • We believe that we’ll best fit into the Urban Commuter bracket: 

      • Who are our top 10 competitors in this segment?

      • What are the prices of their comparable bikes?

      • Where are their bikes manufactured?


      • What, if anything, can you see that differentiates our bike from each of our competitors?




    • With excellent branding/marketing & unlimited production capacity, what do you believe our annual volume sales could realistically be in Year 1, Year 2 and Year 3 

    • What would be our most successful way of approaching the market (e.g. via distributors/bike shops/direct sales etc).  Do we start local or go wider? 

    • Based on your findings, what price do you believe we should launch the e-Bike at? 



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