Domino's pizza international strategy

Review the case study of Domino’s Pizza™ in Chapter 16 of your text, and discuss the following:

Discuss the significance of cultural differences to Domino’s™ product attributes strategy.
Strategically, why is it critical for Domino’s™ management to correctly determine which attributes to change and which ones to retain as the firm enters a new country?
Just do response # 1 to 3 down below only.

Posted 1

Hello Class and Professor,

Dominos is a successful business not only in the United States but also internationally. Its success as an international business has a lot to do with their ability to adapt to the cultures of the country in which they do business. Because of their ability to adapt to the cultural differences it has allowed the business to grow into these international countries. Due to their cultural product attributes it ensures satisfied customers all over the world.

Without determining these cultural differences based on the country they are expanding into Domino’s would not understand the wants and needs of their customers which would cause the business to potentially fail or even start off with a bad reputation. Once the business has lost its reputation it would be very hard for them to gain the confidence of their consumers to try them again even once they understood what the customers wanted.

Posted 2

Cultural difference plays a big part in Domino’s success. Domino’s started off as a United States based pizza shop and expanded into the United Kingdom, Canada, India, and other countries. According to Hill and Hult they have around 5000 stores in the United States, 750 stores in the United Kingdom, 650 stores in India, 400 stores in Canada, as well as other stores in other countries (2018). In order to do well Domino’s has had to look at the cultural differences in the countries. Consumers in India have different food preferences that consumers in the United States. Rai states that Domino stores in India have a pizza that cost 35 rupee (which is the equivalent of sixty cents) and is made in less than ten minutes (2015). Domino’s does a lot of researching when expanding into a different country. They modify the menu according to the location and the food preferences of the citizens (Rai, 2015). It is important for Domino’s to make changes to their menu or they would not do well in countries like India. By changing their menus they are catering towards the consumers interest which helps them maintain customers and add more Domino stores.