Donatos finding the new pizza

Business Research Methods Case Analysis

Graded Project

Case Analysis

© PENN FOSTER, INC. 2017 PAGE 1CASE ANALYSIS Graded Project

CONTENTS INTRODUCTION 2

PROCEDURE 2

WRITING GUIDELINES 2

GRADING CRITERIA 3

SUBMITTING YOUR PROJECT 4

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CASE ANALYSIS

INTRODUCTION You’ve already examined 14 cases from the textbook website. For this project, you’re going to read the Donato’s: Finding the New Pizza case and answer the discussion questions. The advertising introducing the NO DOUGH pizza is on the on the website under Video Cases.

PROCEDURE Visit your textbook’s website, http://www.mhhe.com/cooper12e, which contains all of the cases provided to supplement your text. To find the cases, do the following:

1. Click Student Edition in the “Online Learning Center” on the left of the page.

2. On the next page, click Cases under “Course-wide Content.”

3. Read through the Donato’s: Finding the New Pizza case (the direct link is http://tinyurl.com/ljwvfko) and answer the discussion questions.

WRITING GUIDELINES 1. Type your submission, double-spaced, in a standard print font, size 12. Use a

standard document format with 1-inch margins. (Don’t use any fancy or cursive fonts.) Your paper should be written in Microsoft Word or a Word-compatible program.

2. Include the following information at the top of your paper:

n Name and complete mailing address

n Student number

n Course title and number (Business Research Methods, BUS 415)

n Research project number (50037300)

3. Read the assignment carefully and answer each question.

4. Be specific. Limit your submission to the questions asked and issues mentioned.

5. Proofread your work carefully. Check for correct spelling, grammar, punctuation, and capitalization.

http://www.mhhe.com/cooper12e
http://tinyurl.com/ljwvfko
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GRADING CRITERIA The following rubric will be used to grade your project.

Grading Criteria Excellent Good Proficient

Needs Improvement

Content (80 Points) 1. Map the research design used by Donato’s for new product development.

2. Evaluate the Wassup meetings as an exploratory methodology to help define there- search question.

3. Evaluate the test market Donatos used. What were its advantages and disadvantages?

4. What mea- surement scales would you have used on the survey that was part of the in-restaurant product tests?

The student provides clear well thought out answers to the assigned ques- tions that indicate and application of topics covered in the course; ad- dresses the ques- tions in complete thoughts and or- ganized manner; provides support for opinions by properly citing specific informa- tion from the text; stays focused on the assigned issues; writes in his or her own words and uses quotation marks to indicate direct quotations.

The student provides clear answers for the most part to the assigned ques- tions that indicate some application of topics covered in the course; ad- dresses the ques- tions in complete or mostly com- plete thoughts and organized manner; provides some support for opinions by prop- erly citing specific information from the text; stays focused for the most part on the assigned issues; writes in his or her own words and uses quotation marks to indicate direct quotations.

The student provides answers which may not be clear in a many cases to the as- signed questions but indicates some application of topics covered in the course; ad dresses the ques tions in partially complete thoughts in most cases and some- what organized manner; provides some support for opinions by citing specific informa- tion from the text; stays focused for the most part on the assigned issues; writes in his or her own words and uses quotation marks to indicate direct quotations.

The student work indicates little application of topics covered in the course; does not effec- tively address the questions providing thought out answers in most cases and in a disorganized manner; does not provides support for opinions by citing specific in- formation from the text; is not focus on the assigned issues; does not write in his or her own words or does not use quotation marks to indicate direct quotations.

Written Communication (10 Points)

Paper is properly cited for informa- tion used from other sources.

Paper is properly cited for informa- tion used from other sources.

Paper is cited for information used from other sourc- es but may have errors in format.

Paper is not cited for information used from other sources.

Continued

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Format (10 Points)

The project is double-spaced and typed in font size 12; uses the correct format provided in the instructions; and includes the student’s name, address, student number, course title and number, and assignment number.

N/A N/A The project is incorrectly for- matted using the wrong font and size; the mem- orandum format isn’t used or doesn’t include the required student information.

SUBMITTING YOUR PROJECT Each project is individually graded by your instructor and therefore takes up to a few weeks to grade.

Be sure that your file contains the following information:

n Your name

n Your student ID number

n The lesson number (50037300)

n Your email address

To submit your graded project, follow these steps:

1. Go to http://www.pennfoster.edu.

2. Log in to your student portal.

3. Click on Take Exam next to the lesson you’re working on.

4. Follow the instructions provided to complete your exam.

Be sure to keep a backup copy of any files you submit to the school!

http://www.pennfoster.edu