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Due to erratic sales of its sole product - a high -capacity battery for laptop; computers PEM, Inc., has been experiencing difficulty for some time. The company’s contribution format income statement for the most recent month is given below
Sales (19,500 units x $30 per unit) ..$585,000
Variable expenses ........$409,500
Contribution margin
........$175,500
Fixed expenses .........$180,000
Net operating loss ............... $(4,500)
Requirement
The president believes that a $16,000 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in an $80,000 increase in monthly sales. If the president is right, by how much will the company's net operating income increase or decrease? (Use the incremental approach in preparing your answer.)
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