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Go through the case study attached and answer the below questions in APA format 7th Edition 500 - 600 words.
Questions
1 Explore the key problems Dyson had to overcome.
2 Characterise the type of innovation and new product development in the mature vacuum cleaner market
prior to Dyson. Are there other industries in this situation?
3 Manufacturing the product has turned out to be hugely profitable, yet this was not the original plan;
why not?
4 Explain the rationale behind Electrolux and Hoover’s decision not to purchase the licence from Dyson.
Given Hoover’s development of the Triple Vortex, how do you assess this decision? What level of royalty
would have been reasonable for both parties – that is, Dyson and Hoover?
5 Why is negotiating a licence for a new product so difficult?
6 What is the role of patents? To what extent is it an effective system for protecting intellectual property?
7 Not all firms invest in R&D. What should be the level of expenditure on R&D for a firm?
8 Explain the very different market entry strategy used for the United States.
9 How can Dyson succeed in the highly competitive hairdryer market?
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