E commerce at yunnan lucky air case study

· An Empirical Study in Selecting Enterprise Resource Planning Systems

6.1 Yunnan Lucky Air Case Study

Read the case study ‘E-commerce at Yunnan Lucky Air’ by Berenguer et al 2008 and answer the following questions. The article can be found on the module website.

Questions:

i. Why is it important for Lucky Air to be a leader in IT?

ii. Consider that you worked for Yunnan Lucky Air in a role that involved technology and strategy. You have been asked to outline their future IT strategy to best utilize Web 2.0. Based on the information presented in the case study and the course material what solutions would you rcommend?

iii. Some of the advantages of using Paypal for an airline have been discussed. What could be the disadvantages?

iv. Based on what is discussed in the article and the course material how can the conversion rates of browsing and researching online be improved with a better CRM?

Pause for thought Yunnan Lucky Air operated as a low cost carrier modelling itself on the American airline Soutwest. Does this mean it should also model its IT on Soutwest or should it customise it to their environment?

6.2 An empirical study in selecting Enterprise Resource Planning Systems
Read the case study ‘An empirical study in selecting Enterprise Resource Planning Systems Article: The relation between some of the variables involve on it. Size and Investment.’ by Pacheco-Comer and Gonzalez-Castolo, 2012, and answer the following questions. The article can be found on the module website.

Questions:

i. Explain the ‘ERP anatomy’ illustrated in figure 1. Are there alternative anatomies of an ERP?

ii. What were the empirical goals of this survey? Would you add anything to these?

iii. What were the findings of this research? Does this agree with other research on this topic?

Pause for thought We have seen in a number of articles how the size of an organization impacts the choice and implementation of an ERP. We have also seen in the Lucky Air case study how IT may be important strategically. Do you believe that it is the size of the company or the business strategy that is the deciding factor for the MIS strategy?

Further reading
Rainer R.K., Watson H.J. (2012) Management Information Systems: Moving Business Forward, Wiley.

Gunasekaran, A., Shea, T. (2009) Organizational Advancements through Enterprise Information Systems: Emerging Applications and Developments: IGI Global

Motiwalla, L. And Thompson, J. (2012) Enterprise Systems for Management: International Version, 2/E, Pearson Higher Education

Magal, S. R. and Word, J. (2012) Integrated Business Processes with ERP Systems, Wiley Plus course

Cruz-Cunha, M. M. (2009) Social, Managerial, and Organizational Dimensions of Enterprise Information Systems, IGI Global

Obrien, J. and Marakas G. (2007): ‘Enterprise Information Systems’, Chapter 12: Local and International Management of Information Technology, 13th ed., McGraw Hill.