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Fashion Industry Marketing Strategies Case Study
Subject
Business Finance
Department
MKTG
Question Description
A marketing case study of 21 page reading, number of written paper 11-12 pags ,due in 3 days.
Decision Focus: Well-established fashion brand Eileen Fisher has traditionally appealed to older
women. However, to drive growth, its management team wants to appeal to a younger demographic
and has revamped it Fall product line to offer more fashionable styles to appeal to younger women.
As Eileen Fisher has aged, so have her customer base. Without repositioning the brand may wither
and die. However, repositioning has been harder than expected. Changing the meaning of this wellestablished
brand has been difficult, given customers preconceived notions of the brand and the cocreation
of meaning by customers, popular culture, and other influencers.
please find the Docx in attachment for more information about the assignment.
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