Energy drink chemical formula

A Can of Bull? Do Energy Drinks Really Provide a Source of Energy?

by Merle Heidemann, Division of Science and Mathematics Education, Michigan State University

Gerald Urquhart, Lyman Briggs School of Science, Michigan State University

Objectives • Describe and categorize chemically the components of various popular “energy drinks.” • Determine the physiological role of these components in the human body. • Explain scientifically how the marketing claims for these drinks are supported (or not). • Determine under what conditions each of the “energy drinks” might be useful to the consumer.

The Case After spending several years working the Sport’s Desk of the Lansing State Journal, Rhonda had landed the job of her dreams as a writer for Runners’ World magazine. Te job was fantastic! Since high school, where she had excelled in cross country, Rhonda had been a consistent runner, participating in local races and those assigned to her for her job. For her last assignment, she had run and reported on the Leadwood, South Dakota, marathon—it was a blast!

As if reading her mind, her boss Charley walked in just then with a can of XS Citrus Blast® in one hand and a list of several other energy drinks in the other.

“We’ve been getting a lot of inquiries about the different energy drinks on the market, including XS Citrus Blast®. Do you know anything about them?” Charley asked.

“I know that people use them for various reasons,” replied Rhonda. “It seems they’re primarily used by athletes to provide some ‘fuel’ as they practice and compete. Other people use them more casually as a way to become ‘energized.’ Tat’s about all I know.”

“Tat seems to be about all any of us knows,” Charley said.

“For your next assignment,” Charley continued, “I want you to find out what each of the ingredients in these drinks is and what it does for a runner or for a non-athlete. You need to be very accurate in your analysis—determine what each component really does for the body, not what the marketers want you to believe it does. Ten look at the marketing claims of some of these drinks and see if the scientific facts match up to them. Many of our readers are using these drinks with some general notion that they’re helpful, but they’re basing their use of them on no scientific information. I’ve got the marketing claims, a list of ingredients and nutrition facts provided on the cans for consumers, and a short list of questions that should get you started. When you research these, be sure to document all your sources of information, keeping in mind that all resources are not equal. Here’s the information.”

“A Can of Bull?” by Heidemann & Urquhart Page 1

With that, Charley left the office. Rhonda looked over the list. “Guess I’ll have to brush up on my biochemistry. No problem. I’m interested in knowing if my running would be improved by drinking this stuff .”

Rhonda recalled that a food’s calorie content was the simplest reflection of its energy content. Looking at Charley’s list she saw that the different energy drinks contained the following numbers of calories:

Energy Drink Calories: XS Citrus Blast® 8 Red Bull® 110 Sobe Adrenaline Rush® 140 Impulse® 110 For comparison: Coca Cola® (12 oz) 140

“A Can of Bull?” by Heidemann & Urquhart Page 2

Marketing Claims Next, Rhonda perused the marketing claims for each drink:

Red Bull® • Te Red Bull energy drink is a functional product developed especially for periods of increased mental

and physical exertion. • It can be drunk in virtually any situation: at sport, work, study, driving and socializing. • Improves performance, especially during times of increased stress or strain. • Improves concentration and reaction speed. • Stimulates the metabolism.

XS Citrus Blast® • Tere is less than / calorie of sugar in XS Citrus Blast. T is qualifies for the government-approved

statement “No Sugar.” Te 8 calories in XS Citrus Blast are from amino acids and are protein calories that aid your body’s natural metabolic process.

• Most -ounce energy drinks in the market today have over  calories and from  to  grams of sugar, which is a simple carbohydrate. Most 12-ounce non-diet soft drinks have  calories from  grams of sugar. Most .-ounce juice drinks have 80 calories from  grams of sugar.

• Calories from sugar and carbohydrates may increase fat deposits. Simple carbohydrates are also called high glycemic (high sugar) foods. High glycemic foods cause your body to pump insulin to digest the sugar, which sends a message to your body to store calories as fat. Low glycemic foods do not pump insulin to the same degree and aid in your body’s natural metabolism of fat, using your body’s fat resources as fuel. Many experts fear that the epidemic incidence of diabetes in North America today may be significantly contributed to by high-glycemic diets. Te 8 calories in XS Citrus Blast are from amino acids and are protein calories that aid your body’s natural metabolic process.

• XS Citrus Blast uses a proprietary blend of Sucralose, Acesulfame Potassium (Ace K), and fruit essences to give the drinks their great flavor without sugar or empty calories. In fact, the 8 calories in the drink come from the 2 grams of amino acids, which are protein calories.

Sobe Adrenaline Rush® • Tis maximum energy supplement delivers an energy boost with a natural passion fruit fl avor. It’s

lightly carbonated with a clean smooth feel. • Tis maximum energy supplement is fortified with a unique blend of natural energizing elements,

including d-ribose, l-carnitine and taurine. It’s pure, concentrated energy in an .-fl uid-ounce can.

Impulse® • Elevate Your Performance • Impulse Energy Drink contains special supplements to immediately enhance mental and physical

efficiency and give you the energy boost you deserve… replenishing your strength. • Impulse gets its energy from a simple source: nutrients, minerals, and vitamins that occur naturally in the