Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

English to snacklish

28/03/2021 Client: saad24vbs Deadline: 2 Day

Strategic Brand Management

Building, Measuring, and Managing Brand Equity

This page intentionally left blank

Strategic Brand Management

Building, Measuring, and Managing Brand Equity

Kevin Lane Keller Tuck School of Business

Dartmouth College

4e

Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto

Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo

Editor in Chief: Stephanie Wall Senior Acquisitions Editor: Erin Gardner Senior Editorial Project Manager: Kierra Bloom Editorial Assistant: Jacob Garber Director of Marketing: Maggie Moylan Executive Marketing Manager: Anne Fahlgren Senior Managing Editor: Judy Leale Senior Production Project Manager: Ann Pulido Senior Operations Supervisor: Arnold Vila Operation Specialist: Cathleen Petersen Creative Art Director: Blair Brown

Senior Art Director: Janet Slowik Interior and Cover Designer: Karen Quigley Cover Image: George Abe c/o theispot.com Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Co mposition/Full-Service Project Management:

PreMediaGlobal Printer/Binder: Courier/Kendallville Cover Printer: Lehigh-Phoenix Color/Hagerstown Text Font: Times LT Std

Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text.

Microsoft and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published as part of the services for any purpose. All such documents and related graphics are provided “as is” without warranty of any kind. Microsoft and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all warranties and conditions of merchantability, whether express, implied or statutory, fitness for a particular purpose, title and non-infringement. In no event shall Microsoft and/or its respective suppliers be liable for any special, indirect or consequential damages or any damages whatsoever resulting from loss of use, data or profits, whether in an action of contract, negligence or other tortious action, arising out of or in connection with the use or performance of information available from the services.

The documents and related graphics contained herein could include technical inaccuracies or typographical errors. Changes are periodically added to the information herein. Microsoft and/or its respective suppliers may make improvements and/or changes in the product(s) and/or the program(s) described herein at any time. Partial screen shots may be viewed in full within the software version specified.

Microsoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation.

Copyright © 2013, 2008, 2003 by Pearson Education, Inc., publishing as Prentice Hall. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying, recording, or likewise. To obtain permission(s) to use material from this work, please submit a written request to Pearson Education, Inc., Permissions Department, One Lake Street, Upper Saddle River, New Jersey 07458, or you may fax your request to 201-236-3290.

Many of the designations by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed in initial caps or all caps.

Library of Congress Cataloging-in-Publication Data

Keller, Kevin Lane, 1956- Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.—4th ed. p. cm. ISBN 978-0-13-266425-7 (hbk.) 1. Brand name products—Management. I. Title.

HD69.B7K45 2013 658.8'27—dc23

2012024141 10 9 8 7 6 5 4 3 2 1

ISBN 10: 0-13-266425-9

ISBN 13: 978-0-13-266425-7

Dedication This book is dedicated to

my mother and the memory of my father with much love, respect, and admiration.

This page intentionally left blank

PART I Opening Perspectives 1 Chapter 1 Brands and Brand Management 1

PART II Developing a Brand Strategy 39 Chapter 2 Customer-Based Brand Equity and Brand Positioning 39 Chapter 3 Brand Resonance and the Brand Value Chain 78

PART III Designing and Implementing Brand Marketing Programs 113 Chapter 4 Choosing Brand Elements to Build Brand Equity 113 Chapter 5 Designing Marketing Programs to Build Brand Equity 149 Chapter 6 Integrating Marketing Communications to Build Brand Equity 189 Chapter 7 Leveraging Secondary Brand Associations to Build Brand Equity 231

PART IV Measuring and Interpreting Brand Performance 263 Chapter 8 Developing a Brand Equity Measurement and Management System 263 Chapter 9 Measuring Sources of Brand Equity: Capturing Customer Mind-Set 296 Chapter 10 Measuring Outcomes of Brand Equity: Capturing Market Performance 334

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Phd Writer
Custom Coursework Service
Finance Master
Write My Coursework
Solutions Store
Instant Homework Helper
Writer Writer Name Offer Chat
Phd Writer

ONLINE

Phd Writer

I have read and understood all your initial requirements, and I am very professional in this task.

$49 Chat With Writer
Custom Coursework Service

ONLINE

Custom Coursework Service

Hello, I an ranked top 10 freelancers in academic and contents writing. I can write and updated your personal statement with great quality and free of plagiarism

$45 Chat With Writer
Finance Master

ONLINE

Finance Master

I have read your project details. I can do this within your deadline.

$51 Chat With Writer
Write My Coursework

ONLINE

Write My Coursework

I have read your project details. I can do this within your deadline.

$55 Chat With Writer
Solutions Store

ONLINE

Solutions Store

I am known as Unrivaled Quality, Written to Standard, providing Plagiarism-free woork, and Always on Time

$26 Chat With Writer
Instant Homework Helper

ONLINE

Instant Homework Helper

You can award me any time as I am ready to start your project curiously. Waiting for your positive response. Thank you!

$33 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Will banks finance homes with uffi - Essay - Foxtel fibre optic cable - Australian treatment outcome profile - Teal trust's five behavioral norms - Fungicide for mondo grass - Barnsley vs accrington stanley - Mlc prerequisite expository essay - Supports strategic direction selection criteria - Daily aftab newspaper lahore - Rhetorical analysis on an article - Automatic self-cleansing filter syndicate co ltd v cunninghame - A level chemistry required practicals - Silva faria funeral home fall river - Disaster recover plan - Us liner cranberry pa - The retail inventory method is characterized by - Tiny floating aquatic plant crossword - My exam timetable usyd - Www makesigns com sciposters_templates aspx - Orem nursing concepts of practice - Community nursing questions - Yvette's brave battle answer key - Communication - Vhdl seven segment display code - Qualitative article critique - 1a henstock road arcadia - What is negative staining in microbiology - Www dfs ny gov insurance elec license req htm - Conchita keena in mexico 2002 - Write an Essay about Hui Liu the Chinese Mathematician - Stock date codes and rotation labels - Love vashikaran specialist In kERAlA +91/=/<*9928097710 Top And Best Tantrik Aghori Baba - American hospitality academy reviews - Nursing Case study and pamphlet due 10/30/2020 600 words - Discussion Board 2: Beach Mouse Experiment - Army leader development strategy 2013 - Research Paper - Soa refresh value is outside of the recommended range - DM fin - What did pandora look like - Marketing lemonade worksheet - Www pigeon craic com auctions - Nhb star rating nursery - Managerial Accounting: Assignment 2 - Crank and slider vex instructions - BUSA 428 Course Project - How many cubic inches in one us gallon - 62.4 lb ft3 to lb in3 - Where is boston whaler made - Discussion Topic-Ch 1 - Advantages and disadvantages of delayering - Nursing - How to use continuity to evaluate the limit - Ancient greek laws and punishments - Higher physics data booklet - Discrimination analysis - Post its notes on a marriage sparknotes - 29-41 william street alexandria - N mm2 to kn m2 - Mere christianity summary pdf - Technology acceptance model(TAM - Help - The nazis were furious when italy surrendered and they ______ - CY10-P - Content writing - Chemistry Engineering test - Vets one taxi corning ny - Rewrite sentences - Green manufacturing and sustainability at frito lay case study - The pedestrian theme essay - Sera micron tadpole food - Cuco3 h2so4 cuso4 h2o co2 - Winner's sporting equipment manufactures sporting goods. selected costs from the past year include: - Woolworths credit card offer - The rise of bangladesh's textile trade case study answers - Solar declination angle definition - Liebert intellislot web card reset - Medicare levy exemption 2015 - Deca role play sports and entertainment - Use case diagram for pizza ordering system - Strategies for choosing a career in psychology - Understanding human behavior and the social environment 11th edition - Project management simulation scope resources and schedule scenario b - Aps 4 work level standards - Billy b bad line dance - Hot assets unrealized receivables - Database design life cycle ppt - IT incident response wk4 discusion - 132 pitcorthie drive dunfermline - Photoelectron spectroscopy ap chemistry worksheet - BA 2010 MOD 2 Exercises - Noncardiogenic pulmonary edema medscape - Professional capstone and practicum reflective journal - The big mac index 2014 - International human resource management exam questions - Determination of the ka for a weak acid lab - Candidate statement for college - Mixed Methodology - BUS 430