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• The group’s task is to complete a thorough Environmental Analysis, identifying
the key factors that would be considered prior to committing to an international
marketing strategy. Students need to demonstrate their research and analytical
skills. This involves collecting and synthesising data that would allow a company
to assess a proposed entry into a new international country.
The task is as follows:
The Brief: Your group is working as the Marketing Department for a company.
Your task is to produce an Environmental Analysis Report which researches a
potential overseas market, identifying and analysing all the external factors which
will impact an organisation considering international expansion.
The Product and Country: Your group can choose their own product and country
– however the country is to be considered an emerging market. The group should
formulate a rationale to defend their choice of country.
Written presentation: Your report needs to be; clearly written, well structured, up
to date and well researched. It should be a professional business document that
is open to scrutiny and discussion.
Format: The report should include the sections as detailed in the marking guide
and marking will follow the sections as detailed. It is to be presented as a formal
business document.
Use APA
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