For this 2000-word essay, you will examine a national or state-wide government campaign from a country of your choice (but not from your home country). The selected campaign should be recent and rolled out in the last 12 months. Your essay will outline the specific issue targeted by the campaign, analyse how that campaign was used to address the issue, and discuss how the campaign reflects your chosen country’s culture and history. When examining the campaign, you can focus on the language, imagery, and messages used in the campaign and how the country’s culture and history shaped how the campaign is used to address the specific issue.
Your analysis of the government campaign must be carried out using a public relations or strategic communication perspective. You must draw on the unit readings and materials in your essay, with a minimum of four academic sources of which two must be from the unit readings—new articles and other sources are additional to these. You may like to draw on Geert Hofstede’s research to discuss your country’s culture: https://www.hofstede-insights.com/.
Government campaigns include those that are government-funded or government-initiated. You may, for example, examine a government campaign dealing with smoking, road safety, immunisation, mental health, social inclusion, education, mask-wearing during COVID-19, or environmental protection. If you are unsure whether your selected campaign constitutes a government campaign, please discuss your choice with your lecturer/tutor.
Your essay must include a full reference list at the end of your Word document. All in-text citations must be listed in the full reference list. Both your in-text citations and full reference list must follow the APA author-date style (7th edition) unless you have been given permission to use another reference style.