Team Name: Sherry’s Berries
Program name: H.E.A.L.T.H -
Assigned Region: East Region
Team Members:
Role
Name (first and last)
Leader
Lourdes Escalante
Member
Mikaela Duarte
Member
Kaitlyn Jenkins
Member
Shenghan Jin
Member
Resources: ALL class materials and your logic model task 4 assignment
DIRECTIONS: Choose at least TWO topics under each chapter below and answer them together in one short essay format with min 400 and max 600 words for EACH chapter .
You should have a total of FOUR short essays with each one having a word count between 400 - 600. Please use paragraphs and transition sentences for each short essay. Make sure key terms (as shown in topics below) are bolded throughout your essays. Please see rubric for grading criteria.
Chapter 5: Making Good Management Decisions: WORD COUNT = 594
DESCRIBE two programmed decisions and two non-programmed decisions you are likely to make in your unique program.
DESCRIBE two problem-solving decisions and two opportunistic decisions that you are likely to encounter in your unique program.
CHOOSE one type of participant approach (autocratic, consultative, group) to decision- making that you are likely to use in your program and EXPLAIN why you would choose that approach for your program participants over the other approaches.
One programmed decision our program would likely make is the amount of money a new employee would receive. This would be programmed by the policies that dictate pay ranges. These decisions would be made in our program because we would be needing part-time and full-time employees to help run our program. Another programmed decision would be deciding what days nutrition and physical classes would occur. This would be programmed because our previously made decision was to have 3 nutrition and physical classes held at a center a week. One nonprogrammed decision we would make would be choosing the right food donor that would provide us with the most sufficient amount of food that is needed to feed the people in our region. Since we want to have 3 donation partnerships, choosing the right 3 is a nonprogrammed decision. One more nonprogrammed decision we would possibly make is if one of our food warehouses were to malfunction and our food supply getting spoiled leading to a shortage of food, we would have to decide how to obtain more food and what to tell the people trying to pick up food.
One problem-solving decision we would most likely encounter is deciding who would be a backup driver/transporter if the first transporter were to unexpectedly not be able to drive. Another problem-solving decision we would possibly encounter is deciding to have a backup food supply if we were to have a shortage of food at one of our food donation centers. One opportunistic decision we would possibly encounter is having the opportunity to have the necessary equipment and/or supplies at a better, more favorable price. For example, the vehicles we use and the warehouses we use. A second opportunistic decision would be deciding to recruit a very highly skilled counselor for our program.
One type of participant approach (autocratic, consultative, group) to decision-making that we are most likely to use in our program is Consultative I. This is because in our program we have multiple different groups in our program such as the food donation partnerships, the food donation centers, the counseling department, and the volunteers. Because of the many groups, we would use consultative I because the managers would essentially share the information with the specific groups individually about the current problem or opportunity with relevant group participants. Then, we would hear their ideas and their suggestions in order to obtain different ideas and different perspectives that the managers wouldn’t have thought of before. However, the managers would be the ones to make the decision, which would maybe or maybe not reflect the ideas of other participants. This is because the managers would be able to effectively decide what decision should be made that would lead our program as a whole to achieve our goals. We wouldn’t choose aristocratic I or II because our program managers would like to hear about other ideas that were not considered before. The more help would be better in achieving our program’s goals. We wouldn’t utilize consultative II because holding meetings with all of the groups together would be too chaotic to come to a consensus. In consultative II, the managers can hear all of the groups’ individual thoughts and can hear more perspectives. We wouldn’t use Group II because our program thinks that the managers should decide what would be best for the program as a whole. This is because we believe the managers are more knowledgeable about the whole program/situation and can make a decision that will move our program forward to reaching our goals.
Chapter 7: Managing Quality- Totally: Lourdes
IDENTIFY and DESCRIBE the structural, process, and outcome indicators your unique program would use to conduct quality assessments.
EXPLAIN how you would implement the three components of a Total Quality Approach to help ensure program quality in your unique program.
DISCUSS the application of the two Key Determinants of Team Effectiveness to your unique program.
DISCUSS the application of the four ethic principles to your unique program.
Chapter 8: Commercial and Social Marketing: WORD COUNT = 577
IDENTIFY AND EXPLAIN which marketing (commercial or social) approach you would use for your unique program.
EXPLAIN how you would use the five P’s of Commercial Marketing for your unique program.
EXPLAIN how you would use the four main components of a Social Marketing plan for your unique program.
DISCUSS at least two things your team would do to ensure the success of social marketing initiatives for your unique program.
For our health program, we would use the commercial marketing approach because it is important that we create, communicate, deliver, and exchange services that are not only beneficial for qualifying families but society as a whole. The exchanges we would make with target markets would consist of volunteers filling positions, acquiring fundraising and donors, satisfying public and private payers for health screenings, and getting referrals from physicians. It is important that we identify and understand the wants and needs of families regarding healthy eating and exercise and are able to market them. Perceived needs will need to be addressed differently as they vary among individuals and can be anything from vulnerable families to donors. Expressed needs will be easier to address with the CHA report and EPM we will use. Normative needs will be assessed with the use of guidelines and norms determined by experts. For this, we can regularly use sources like the CDC or state and local public health programs.
With the goal of increasing healthy eating and good nutrition for the East Region, it is important that we implement the five P’s of commercial marketing to ensure the program is valuable for vulnerable families. PEOPLE will be determined using the CHA report for the East Region and the epidemiological planning model will help us further in estimating the demands of particular services. This is extremely important for ensuring we have acquired enough resources for qualifying families and can develop effective commercial marketing strategies. PRODUCT consists mainly of the services we will provide such as counseling workshops and health screenings. Ensuring that the services provided are convenient, reliable, responsive, and empathetic is very important for our program specifically. To PROMOTE our program’s products and services, we will rely mostly on social media by posting health and event information regularly and interacting with individuals to continuously increase engagement at events and use of resources. We will also acquire testimonials and post physical flyers to further promote our program. PRICE is a little bit different for this program due to the fact that the resources we provide will be completely free of charge. We will continuously make an effort to acquire reliable and consistent fundraising and donations. Other elements such as time and inconvenience will also need to be considered. PLACE will vary from donation centers, health screening centers, and virtual educational events, etc. We will continuously emphasize convenience and work on making the environment comfortable, culturally sensitive, and attractive for families taking advantage of resources. Volunteers and employees will need to make these families feel valued and safe at all times.
To ensure the success of social marketing initiatives for our program we will (1) adopt a patient/customer-centered orientation, and (2) form partnerships that enhance credibility with and facilitate access to target audiences. With a patient/customer-centered orientation, we are ensuring that the target audience can fully understand and interact with the message that is being conveyed. We can use focus groups as well to ensure patient/customer focus and that their needs, wants, perceptions, lifestyles, media habits, and other attributes are always up to date and considered. By forming partnerships that enhance credibility with and facilitate access to target audiences, we are ensuring that we will continue to have the ability to meet target audience needs. Our program requires that we have long-lasting relationships with donors and physicians that will help in supplying the resources for vulnerable families facing hunger in the East Region.
Chapter 9: Evaluating:
EXPLAIN how you would conduct a process evaluation based on your unique program’s logic model.
EXPLAIN how you would conduct an outcome evaluation based on your unique program’s logic model.
IDENTIFY at least three key stakeholders you would engage in your unique program evaluation process and EXPLAIN the reasons why you would include them.
IDENTIFY at least two primary data sources and two secondary data sources you would use to conduct your unique program evaluation.