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Marketing Assignments
1- Supermarket Video - Worksheet
http://www.dailymotion.com/video/xhfg7d_cnbc-originals-supermarkets-inc_news (Watch)
http://www.cnbc.com/2011/01/24/Recession-Resistant-Supermarket-Products.html?slide=1 (Read)
Complete Supermarket worksheet.
2- Coca Cola Video - Workshee
https://www.youtube.com/watch?v=vPjg5lBOcu8 (Watch)
http://www.nytimes.com/video/business/dealbook/100000004378863/buffett-defends-coca-cola-investment.html (Watch)
complete Coca Cola worksheet.
Supermarket Video/Worksheet, Thursday May 19th:
1. Watch the CNBC program “Supermarkets Inc: Inside a $500 Billion Money Machine” – link to video posted on D2L.
2. Read the Slideshow – link posted on D2L.
3. Please answer the following questions on a separate page and bring to class Monday, May 23rd.
Questions:
1. The typical American supermarket stocks _______ items each?
48,000 items per supermarket
2. How do products get on the shelf?
3. Why are they arranged (or placed) where they are located?
4. How much do Americans spend on groceries every day?
5. What did you learn from Giant Eagle’s Market District Store?
6. What did you learn from Whole Foods?
7. How do stores track your movements? How does this influence store layout?
8. What products were still popular during the recession (contained within the slideshow)?
9. What are three interesting facts you learned from the video?
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