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Develop An External Factor Analysis Summary (EFAS)
Southwest Airlines EFAS
Factors Weight Rating Weighted Score Strengths Consistent profitability 0.1 4 0.4 Point-to-point service 0.15 4.5 0.675 Senior discount 0.05 3.3 0.165 International Flights 0.15 4.5 0.675 Potential partnerships 0.1 4 0.4
Threats Intense competition 0.15 3.5 0.525 Increasing oil and gas prices 0.1 4 0.4 Strategic government regulations 0.05 3 0.15 Lawsuits and litigation cases 0.05 3 0.15 Outdated technology 0.1 4 0.4
Total 1.0 3.94
Comments
Southwest is able to create affordable flights with a good turnaround rate which creates a consistent cu With many locations around the nation it makes it simple for direct flights and better turnaround rates This benefit makes loyal customers, small but it is great for image and keeping senior flying with Southw Southwest introduced international flights in 2014 and has been growing since, creating a wider variety Creating partnerships with international flight services to expand locations
With many other airlines to choose from, they all remain a threat, especially the ones who offer afforda This creates a higher expense for Southwest, which makes affordable pricing more difficult With constant government regulations it makes business decisions more difficult Southwest has a good image that gets damaged every time there is a lawsuit of litigation case Other airline services are more up to date on current technology, even though Southwest does offer W
ustomer base
y of customers
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