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Week 2 Assignment - The Facets Model of Advertising Effects
Learning Objectives Covered
1. Define the Facets Model of Advertising Effects
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wk2_MAN230_A.gif
BRAND COMMUNICATION
Brand Communication is how a company sends a message to consumers about their brand. During the 2016 Summer Olympics, Nike launched an advertising campaign focusing on the unlimited potential of both everyday and professional athletes. According to a study by Google, Nike’s ads were the most remembered by consumers during the Olympic games, beating out other companies like Coca Cola, Tide, and McDonald’s. Take a look at this video from that campaign:
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