Fanta mission statement

Running Head: COURSE PROJECT – COMPANY DESCRIPTION & CSR 1

COCA-COLA COMPANY'S CORPORATE SOCIAL RESPONSIBILITY 13

Contents Introduction 2 Name of the Business 2 Mission statement 3 Legal Ownership 6 Corporate Social Responsibility Strategies 7 Code of Ethics 10 Conclusion 11 References 12

Introduction
Coca Cola is a multimillion-dollar company created and established in the United States of America. The company has a vast history and has an established corporate social responsibility structure that it adheres to. The objective of this report is to highlight the company by expounding on its mission statement. Coca Cola’s legal form of ownership will be reviewed to determine the most appropriate organization of the business for the owners and the scope of Coca Cola’s business endeavors. This report will also extort Coca Cola’s corporate social responsibility strategies as it provides insights into the values and impacts Coca Cola has on the global and local communities that it serves. Finally, Coca Cola’s code of ethics will be quantified in context with any deviations expounded upon.

Name of the Business
The Coca Cola Company is registered in the United States by the Securities and Exchange Commission under the exact name of Coca-Cola Co. (Coca Cola Co, 2019) The Coca Cola Company operates in over 200 countries internationally under the same name and branding though it may offer different products in each market it serves. The original brand carbonated drink was created in 1886 by pharmacist Dr. John S. Pemberton. The beverage rights and name were sold in 1891to an investor who incorporated the company name of Coca-Cola Company in 1892. “Coca-Cola” was trademarked in 1893 with its original cursive design and has retained its original name of the beverage. Throughout the company’s 134 years of operations, Coca Cola Co has retained its original name under which it was originally registered.

The Coca Cola Company is known by a few different names including Coca-Cola, “Coke” and Coca Cola Co. Any and all uses of these name references do apply to the same company that is registered under the name Coca Cola Co. Any references to the term “company” and or “business” will also reference the official company in this report.

Throughout Coca Cola’s history, the company has expanded by acquisitions. In 1946 the company purchased rights to Fanta which was a German company at the time. In 1960 it acquired the Minute Maid Corporation. Other notable acquisitions include Barq’s Root Beer, Inca Kola, Maaza, Thums Up. Limca, Cadbury Schweppes and others (The Editors of Encyclopaedia Britannica, 2020). The company owns or has rights to more than 500 brands of beverages which include sparkling waters, waters, enhanced waters, juices, juice drinks, ready-to-drink (RTD) teas and coffees, as well as energy and sports drinks. So, it’s important to note how expansive Coca Cola’s non-alcoholic beverage market is in relation to the names that are associated with it. (Coca-Cola Company MarketLine Company Profile p. 66)

For the purposes of ensuring that the products reach the customers from different parts of the world, the management of the company has ensured that different branches are opened which increases the market share of the company (Austin, 2019). Today Coca Cola is headquartered in the state of Georgia with the official business address of One Coca Cola Plaza, Atlanta, Georgia 30313. The Coca Cola Company is incorporated in the state of Delaware.

Mission statement
The mission statement of the Coca-Cola Company states: “To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions. To create value and make a difference”.

As far as refreshing the world in mind, body and spirit are concerned; this has helped in ensuring that quality products are products, therefore, facilitating the refreshment of the people from different parts of the world.

When the products produced by the company are supplied to the customers, it plays an important role in ensuring that the needs of the customers are addressed hence bringing about their refreshment. It is as a result of the mission statement whereby the company has been able to encourage the employees to work towards achieving the goals and the objectives of the company.

Moreover, the mission statement has acted in ensuring that the employees in the company are guided in the manner in which they carry out different tasks. For the purposes of ensuring that the rates of production are made effective, the management of the company has ensured that the workers are encouraged to work based on the mission statement as that will improve the quality of the products produced in a given period of time.