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The first step in the marketing research process is to
A.
specify the sampling procedures to be followed.
B.
collect primary data from available sources.
C.
prepare and present a report
D.
recognize a marketing problem or opportunity.
QUESTION 49
Company websites, annual reports, reports to stockholders, blogs, YouTube videos, and social media posts are examples of ___________.
A.
secondary data
B.
primary data
C.
tertiary data
D.
marketing research
The most popular technique for gathering primary data is _____.
A.
survey research
B.
observation research
C.
ethnographic research
D.
experimental research
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