Foodaholic help

Requirements for the business plan: Around 20-30 pages.

I. Executive Summary

II. Company Description

a. Company Name

b. Mission Statement/Objectives

c. Form of Business

d. Products or Services

e. Management/Leadership

III. Industry Analysis & Trends

a. Size and Growth Rate of Industry

b. Industry Maturity

c. Sensitivity to Economic Cycles

d. Seasonal Factors

e. Anticipated Changes and Trends in Industry

IV. The Target Market

a. Demographics/Geographics

b. Lifestyle and Psychographics

c. Market Size and Trends

V. The Competition

a. Competitive Position

b. Market Share Distribution

c. Future Competition

VI. Strategic Position & Risk Assessment

a. Industry Trends

b. Company SWOT Analysis

c. Risks Assessment

VII. Marketing Plan & Sales Strategy

a. Company’s Message

b. Marketing Strategy

c. Marketing Tactics

d. Online Marketing Tactics

VIII. Management & Organization

a. Key Employees/Principals

b. Compensation and Incentives

c. Organizational Chart

IX. Social Responsibility & Sustainability

a. Social Responsibility Goals

b. Company Policy

X. The Financials

a. Income Statement: Annual by Quarter

b. Cash Flow Projection: Annual by Quarter

c. Balance Sheet

Food Delivery: Foodaholic

Executive Summary

Foodaholic is an online food delivery business that seeks to deliver quality food of consumer’s choice at their doorstep with a convenient method of ordering and paying, it belongs to the food industry. Foodaholic is a web-based and has mobile web integration that allows users to order their food online and wait for the delivery of the food. Foodaholic are very careful in providing a quality online food delivery business that offers the best food and the quickest dining experience.

The Business

Foodaholic is a business that aims to serve individuals, families, college students as well as people on business trips. The system makes it possible for people to order their food from several restaurants that are subscribed to Foodaholic. According to research, 60% of US consumers order delivery once a week. Also, it’s estimated that mobile orders will become a $38 billion industry by 2020 (Resendes, 2020). Foodaholic intends to incorporate social media platforms such as Facebook, Instagram, YouTube and Twitter, among others in the marketing strategy. Using our subscribed restaurants to post attractive pictures of their delicious food, having promoted advertisements will surely increase contact with customers. Also, collaborating with influencers will go a long way in boosting the business targeting their audience as potential clients. However, Foodaholic expects competition from GrubHub and Postmates companies and intends to remain the best in the market to beat such competition.

Competitive Advantages

Foodaholic has several outstanding features that make it the ideal delivery company for clients. The business provides the quickest transport services around to desired destinations for its clients. Offers discounts and free deliveries on special occasions such as, thanksgiving, new year’s, Memorial Day etc. Also, Foodaholic is also going to provide a monthly delivery subscription that charges customers a small amount but offers free delivery throughout the month. The company also has plans to expand to more states and more college campuses. To improve integration, Foodaholic has automated customer communication, and easy refund policies.

Foodaholic is positioning itself as a national entity and expect annual growth of ten percent for the next five years. The business will have a great gross margin by the second year and a modest net margin in its third year. By the time it is the fifth year, the business will have grown an enormous annual net profit.

References:

Resendes, S. (2020, August 18). 31 Online Ordering Statistics Every Restaurateur Should Know in 2020. Retrieved October, 2020, from https://upserve.com/restaurant-insider/online-ordering-statistics/

Describe your company’s philosophy in terms of the areas listed below. Range/Nature of Products or Services Offered: Foodaholic food delivery intends to deliver food to customers in different destinations. It is a courier service in which a restaurant delivers food to a customer. The delivered items can include entrees, sides, drink, and desserts which are typically delivered in boxes or bags.

Quality: to ensure the quality of food and our delivery services, Foodaholic is going to develop systems and procedures to track delivery service activities and other variables affecting food quality and safety. These actions ensure that critical aspects of the food products delivered to consumers and the delivery process are consistent with the specifications of the delivery service.