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MODULE 1 COMMUNICATION IS BUSINESS

WEEK 1 LEADERSHIP, COMMUNICATION AND MANAGEMENT

Key Topics we will cover this week are:

• Introducing definitions of the elements of leadership, management and communication

• Developing a framework for the interrelationships between leadership communication and organisational communication, and discuss the framing of the role of the communication practitioner within the organisational structure

• By the end of Week 1 you should be able to discuss and identify leadership and management communication styles within your workplace or work experiences in the context of a study of Business Communication.

REQUIRED READING

Each week the readings from the set text (Dwyer, J 2016, Communication for Business and the Professions, Strategies and Skills, 6th edition) are listed as ‘textbook’:

Textbook: Chapter 1, Communication Foundations, pp 2-4.

Textbook: Chapter 8, Leadership, pp 185-203.

RECOMMENDED READING

The following reading has been electronically supplied in the Readings on the unit site:

Penrose, J M 1993, Advanced Business Communication, 2nd edition. Belmont, Caliph, Wadsworth Pub Co. Chapter 1, pp 4–15.

Independent Learning Task 1

Complete this sentence: Leadership is ….......................................?

Post your response on the Week 1 Discussion Board. Read other students definitions and respond to them whilst also responding’ to comments made about your own definition. Truly, there is no absolutely right or absolutely wrong answer, but the sharing of ideas in itself brings knowledge.

Remember to include at least one research source in each post and a Reference List. The Discussion Board is available for a three-week period – make sure you post in the Week 1 DB before midnight on Sunday of Week 3.

ABOUT INDEPENDENT LEARNING TASKS

The Independent learning tasks are peer-learning activities and while your Tutor will give weekly feedback, it will be general in its nature and not specific to individual students.

The idea of these tasks is to give students an opportunity to practice some elements of analysis or to delve more deeply into some aspect of theory that will help you develop a deeper understanding of the Unit content. It may also help you respond to your assignment tasks. The more you get involved with your peers, the better your collective and individual understanding is likely to be.

Part of your mark will be based on your own responses and your responses to other students. These Independent learning tasks represent an important part of Assessment 1. To access all the information on Assessment 1, go to your Unit Outline.

INTRODUCTION

Communication is part of all human activity. We all communicate all the time. It is so all-encompassing that it defies definition.

A respected scholar recently observed in the pages of this Journal that “considering that communication is one of the oldest human activities, it is somewhat astonishing that no generally accepted definition exists.” It is the present writer’s contention that the reasons for this apparent anomaly can be identified and that a lack o0f a definition is not as serious as it seems, for just as Einstein did not change ‘the laws of the Universe’, so non definition can change ‘the laws of communication.” (Newman 2006, p. 115)

That may be so, but the study of the differing definitions is fascinating and we will be looking at many of these as the weeks go by.