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This case study will discuss Ford Motor Company's history; the automobile industry and competitors; Ford Motor Company today in terms of manufacturing and product design, marketing, employees, company culture and financial; and finally the company's future.
Case Objectives
Use these Case Objectives as you read and study this case study.
Describe Ford Motor Company's history.
Describe the global car industry characteristics and competitors.
Describe Ford Motor Company in terms of manufacturing and product design, marketing, employees and company culture, and financial.
Describe Ford Motor Company's functional, competitive, and corporate strategies.
Make recommendation for Ford Motor Company to take action on to address critic strategic issues.
Reading Requirement
1. Before beginning this comprehensive case analysis of Ford Motor Company, thoroughly read Appendix 1, which explains how to do a case analysis, on pages 231 - 234 and the sample case analysis provided in Appendix 2 on pages 237-244.
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