Forecasting attendance at swu football games

Instructions
This week you will be doing the case study entitled, "Forecasting Attendance" (see below). All cases and problems must use Excel QM. ALL CALCULATIONS MUST BE SHOWN. Spreadsheets must accompany a formal analysis in APA format (Word) and submitted through Assignment for credit. Assignments not turned in in APA format will not receive credit. Please read the rubric before starting your assignment. Do not recopy the case or any significant portion of the case in your document.

Rubric for a case study is below (after the case.)

Case - Forecasting Attendance

Southwestern University (SWU), a large state college in Stephenville, Texas, 30 miles southwest of the Dallas/Fort Worth metroplex, enrolls close to 20,000 students. In a typical town–gown relationship, the school is a dominant force in the small city, with more students during fall and spring than permanent residents.

A longtime football powerhouse, SWU is a member of the Big Eleven conference and is usually in the top 20 in college football rankings. To bolster its chances of reaching the elusive and long-desired number-one ranking, in 2012 SWU hired the legendary Bo Pitterno as its head coach. Although the number-one ranking remained out of reach, attendance at the five Saturday home games each year increased. Prior to Pitterno’s arrival,attendance generally averaged 25,000 to 29,000 per game. Season ticket sales bumped up by 10,000 just with the announcement of the new coach’s arrival. Stephenville and SWU were ready to move to the big time! The immediate issue facing SWU, however, was not NCAA ranking. It was capacity. The existing SWU stadium, built in 1953, has seating for 54,000 fans. The following table indicates attendance at each game for the past six years. One of Pitterno’s demands upon joining SWU had been a stadium expansion, or possibly even a new stadium. With attendance increasing, SWU administrators began to face the issuehead-on. Pitterno had wanted dormitories solely for his athletes in the stadium as an additional feature of any expansion. SWU’s president, Dr. Marty Starr, decided it was time for his vice president of development to forecast when the existing stadium would “max out.” He also sought a revenue projection,assuming an average ticket price of $20 in 2018 and a 6.5% increase each year in future prices.