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I need just 4 pages about marketing mix analysis at GNC http://www.gnc.com/home/index.jsp
please follow the information and answer all the questions bellow and write the references at the end :
Marketing Mix Analysis:
a. Product strategy:
describe its product life cycle and which stage your product is in.
specify possible product modification, market modification or repositioning, if any.
Analyze its brand equity, if any. Or think of ways to develop/strengthen its brand.
b. Pricing strategy:
What pricing approach will be used: demand-oriented, cost-oriented, or competition-based oriented , or combination of several?
What pricing strategy will better fit your business: EDLP or Hi-Lo?
What is your desired price point, based on above discussion?
c. Distribution strategy (Place):
What is your business’ role in the channel of distribution? If you are a retailer, how would you get your merchandise? If you are a manufacturer, how would distribute your products?
Which method do you use for market coverage: intensive distribution (like soft drinks sold in convenience store), selective distribution (like appliances sold in discount stores or specialty stores), or exclusive distribution (like Tiffany’s)?
If you are a retailer with stores, what kind of retail location fits the best: CBD vs. shopping malls vs. freestanding site?
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