Good examples of _____ decisions are strategic decisions

Strategic Management Multiple Choice Questions

SET#1 QUESTIONS

1. (p. 3) Which of the following is an element of a firm's remote external environment?

A. Competition

B. Suppliers

C. Government agencies

D. Economic and social conditions

Difficulty: Easy

Learning Objective: 1

2. (p. 3) Which of the following is NOT a part of a firm's immediate external environment?

A. Technological development

B. Competitors

C. Suppliers

D. Government agencies

Difficulty: Easy

Learning Objective: 1

3. (p. 3) The immediate external environment includes:

A. Competitors

B. S. B. U. s

C. Divisions

D. Management

Difficulty: Easy

Learning Objective: 1

4. (p. 3) The _______ comprises economic and social conditions, political priorities and technological developments, all of which must be anticipated, monitored, assessed and incorporated into the executive's decision making.

A. Remote external environment

B. Task environment

C. Operating environment

D. Internal environment

Difficulty: Easy

Learning Objective: 1

5. (p. 3) The set of decisions and actions resulting in the formulation and implementation of plans designed to achieve a company's objectives is defined as:

A. Strategic policy

B. Business policy

C. Strategic management

D. Tactics

Difficulty: Medium

Learning Objective: 2

6. (p. 3) Strategic management compromises nine critical tasks. Which of the following is NOT one of the tasks?

A. Development of annual objectives compatible with grand strategies

B. Assessment of the company's external environment

C. Selection of a particular set of long-term objectives and grand strategies

D. Evaluate the success of the strategic process

Difficulty: Medium

Learning Objective: 2

7. (p. 4) Strategic management involves the _____, directing, _____ and controlling of a company's strategy-related decisions and actions.

A. Financing; marketing

B. Planning; financing

C. Marketing; planning

D. Planning; organizing

Difficulty: Medium

Learning Objective: 2

8. (p.4) Large-scale, future-oriented plans, for interacting with the competitive environment to achieve company objectives refers to its

A. Strategy

B. Goals

C. Competitive analysis

D. Dynamic policies

Difficulty: Easy

Learning Objective: 2

9. (p. 4) A strategy is a company's

A. Game plan

B. Pricing policy

C. Value statement

D. Long-term objective

Difficulty: Easy

Learning Objective: 2

10. (p. 4) A(n) _____ reflects a company's awareness of how, when and where is should compete, against whom it should compete and for what purpose it should compete.

A. Vision

B. Organizational structure

C. Strategy

D. Long-term objective

Difficulty: Medium

Learning Objective: 2

11. (p. 4) Strategic issues require which level of management decisions?

A. Operative

B. Top

C. Front-line

D. Middle

Difficulty: Easy

Learning Objective: 2

12. (p. 5) Strategic decisions ostensibly commit the firm for

A. 1-2 years

B. The short term

C. 3-4 years

D. A long time, typically five years

Difficulty: Medium

Learning Objective: 2

13. (p. 4-5) Some business decisions are strategic and therefore deserve strategic management attention. Which of the following is one of the six strategic issue dimensions?

A. Requires front-line employee decisions

B. Is not likely to have a significant impact on long-term prosperity of the firm

C. Necessitates considering factors in the firm's external environment

D. Is spontaneous

Difficulty: Medium

Learning Objective: 3

14. (p. 5) Which of the following applies to strategic issues?

A. Consider only the firm's internal environment

B. Are future oriented

C. Concern allocation of insignificant amounts of company resources

D. Do not have long-term impact on the firm's prosperity

Difficulty: Easy

Learning Objective: 3

15. (p. 5) Strategic decisions are based on what managers _____, rather than on what they _____.

A. Forecast; know

B. React to; anticipate

C. Know; forecast

D. Compromise with; analyze

Difficulty: Hard

Learning Objective: 3

16. (p. 5) In a turbulent and competitive free enterprise environment, a firm will succeed only if it takes a(n) ____ stance towards change.

A. Reactive

B. Anti-regulatory or anti-government

C. Proactive

D. Vision and not mission

Difficulty: Medium

Learning Objective: 3

17. (p. 6) Typically how many strategic decision levels are in the corporate decision-making hierarchy?

A. 5 or more

B. 4

C. 3

D. 2

Difficulty: Easy

Learning Objective: 4

18. (p. 6) To a large extent, attitudes at the corporate level reflect the concerns of

A. Stockholders and society at large

B. Top managers

C. The CEO

D. The federal government

Difficulty: Medium

Learning Objective: 4

19. (p. 6) The top of the decision-making hierarchy comprises all of these EXCEPT

A. Board of directors

B. Front-line managers

C. The CEO

D. Administrative officers

Difficulty: Easy

Learning Objective: 4

20. (p. 6) In a multi-business firm, ______ -level executives determine the businesses in which the firm should be involved.

A. Business

B. Functional

C. Corporate

D. Operative

Difficulty: Medium

Learning Objective: 4

21. (p. 6) At Office Supply, Inc., ____ -level managers would be responsible for determining whether the company should be involved in home furnishings or electronic appliance businesses, where as ____ -level managers would be responsible for determining how the firm will compete in the selected product-market arena.

A. Business; corporate

B. Corporate; functional

C. Functional; business

D. Corporate; business

Difficulty: Hard

Learning Objective: 4

22. (p. 6) In the middle of the decision-making hierarchy is the _____ level.

A. Corporate

B. Functional

C. Business

D. Strategic

Difficulty: Medium

Learning Objective: 4

23. (p. 6) Who determines the basis on which a company can compete in the selected product-market arena?

A. Functional-level strategic managers

B. Corporate-level strategic managers

C. Business-level strategic managers

D. Operational managers supervising operative

Difficulty: Medium

Learning Objective: 4

24. (p. 6) Which of these managers tries to identify and secure the most profitable and promising market segment?

A. Functional managers

B. Corporate managers

C. Business managers

D. Operative

Difficulty: Medium

Learning Objective: 4

25. (p. 6) The functional level of decision making is characterized by:

A. The board of directors deriving corporate goals

B. Managers of product, geographic and functional areas

C. The CEO developing a company profile

D. Business managers interpreting the mission into operational objectives

Difficulty: Medium

Learning Objective: 4

26. (p. 6) Which strategic level is typically responsible for developing annual objectives and short-term strategies?

A. Functional level

B. Corporate level

C. Business level

D. Board of Directors level

Difficulty: Medium

Learning Objective: 4

27. (p. 6) Which of the following is NOT a level in the decision-making hierarchy of a firm?

A. Business

B. Corporate

C. Operative

D. Functional

Difficulty: Medium

Learning Objective: 4

28. (p. 6) Functional managers are typically responsible for which of the following?

A. Annual objectives

B. Tactics

C. Corporate goals

D. Mission

Difficulty: Medium

Learning Objective: 4

29. (p. 6) Whereas corporate and business-level managers center their attention on _____, managers at functional-level center their attention on ____.

A. Operational issues; strategic issues

B. Doing things right; doing the right things

C. Entrepreneurial mode; adaptive mode

D. Doing the right things; doing things right

Difficulty: Hard

Learning Objective: 4

30. (p. 6) Decisions at which level of management tend to be more value-oriented and conceptual?

A. Functional

B. Corporate

C. Operative

D. Business

Difficulty: Medium

Learning Objective: 4

31. (p. 7) Dividend policies are decided at the

A. Corporate level

B. Business level

C. Functional level

D. Operational level

Difficulty: Medium

Learning Objective: 4

32. (p. 7) Which level of decisions encompasses greater risk, cost and profit potential?

A. Business

B. Lower echelon

C. Corporate

D. Functional

Difficulty: Medium

Learning Objective: 4

33. (p. 8) Corporate-level decisions are characterized by:

A. Decreased risk

B. Doing things right

C. Short-time horizons

D. Greater profit

Difficulty: Hard

Learning Objective: 4

34. (p. 7) Decisions concerning plant location, distribution channels, geographic coverage and market segmentation are typically made at:

A. The corporate level

B. The business level

C. The functional level

D. The front-line operational level

Difficulty: Medium

Learning Objective: 4

35. (p. 8) The degree to which participation, responsibility, authority and discretion in decision-making are specified is called:

A. Informality

B. Formality

C. Functional tactic

D. Dynamic mode

Difficulty: Medium

Learning Objective: 4

36. (p. 8) Which of these is usually positively correlated with the cost, comprehensiveness, accuracy and success of planning?

A. Greater formality

B. Functional structure

C. Organizational matrix

D. Functional tactics

Difficulty: Medium

Learning Objective: 4

37. (p. 8) According to Henry Mintzberg, very large firms typically use the _____ mode of strategic management.

A. Adaptive

B. Entrepreneurial

C. Informal

D. Planning

Difficulty: Medium

Learning Objective: 4

38. (p. 8) Henry Mintzberg identified a mode which he associates with medium-sized firms in relatively stable environments. This is referred to as a(n) ____ mode.

A. Entrepreneurial

B. Adaptive

C. Business

D. Planning

Difficulty: Medium

Learning Objective: 4

39. (p. 8) Firms that are basically under the control of a single individual and produce a limited number of products/services are referred to as following ______ mode.

A. Entrepreneurial

B. Intrapreneurial

C. Managerial

D. Corporate

Difficulty: Medium

Learning Objective: 4

40. (p. 8) The informal, intuitive and limited approach to strategic management associated with owner-managers of smaller firm refers to the ____ mode of formality, according to Mintzberg.

A. Entrepreneurial

B. Functional

C. Planning

D. Adaptive

Difficulty: Easy

Learning Objective: 4

41. (p. 8) The planning mode refers to the

A. Strategic formality associated with the large firms that operate under a comprehensive, formal planning system

B. Strategic formality associated with medium-sized firms that emphasize the incremental modification of existing competitive approaches

C. Strategic formality associated with global firms that emphasize cultural value systems

D. Informal, intuitive and limited approach to strategic management with owner-manager of smaller firms

Difficulty: Medium

Learning Objective: 4

42. (p. 8) According to Mintzberg, the adaptive mode refers to

A. Strategic formality associated with the large firms that operate under a comprehensive, formal planning system

B. Strategic formality associated with medium-sized firms that emphasize the incremental modification of existing competitive approaches

C. Strategic formality associated with global firms that emphasize cultural value systems

D. Informal, intuitive and limited approach to strategic management with owner-manager of smaller firms

Difficulty: Medium

Learning Objective: 4

43. (p. 8) Which of these is NOT a mode of formality identified by Mintzberg?

A. Adaptive

B. Planning

C. Functional

D. Entrepreneurial

Difficulty: Easy

Learning Objective: 4

44. (p. 9) The ideal strategic management team includes decision makers from

A. All three company levels (corporate, business and functional)

B. Just the functional level since they are closest to the customers

C. Just the corporate and business levels given that they focus on doing the right thing

D. Just the top management since they understand the big picture

Difficulty: Medium

Learning Objective: 4

45. (p. 8) Managers at the _____ level typically have principal responsibilities for developing environmental analysis and forecasting, establishing business objectives and developing business plans prepared by staff groups.

A. Corporate

B. Functional

C. Operational

D. Business

Difficulty: Medium

Learning Objective: 4

46. (p. 9) When the dominance of the CEO approaches autocracy, the effectiveness of the form's strategic planning and management processes are likely to:

A. Enhance strategic planning but diminish its processes

B. Be greatly enhanced

C. Have no effect

D. Be diminished

Difficulty: Medium

Learning Objective: 5

47. (p. 11) Which of these is NOT true about the behavioral effect of strategic management?

A. Strategy formulation activities enhance the firm's ability to prevent problems

B. Resistance to change is reduced

C. Gaps and overlaps in activities among individuals and groups are increased to ensure the checks and balance

D. The employee involvement is strategy formulation improves their understanding of the productivity reward relationship in every strategy plan

Difficulty: Hard

Learning Objective: 5

48. (p. 11) Managers must be trained to guard against all of the following types of unintended negative consequences of involvement in strategy formulation EXCEPT

A. Managers must be trained to minimize the negative impact on operational responsibilities by scheduling their duties to allow the necessary time for strategic activities

B. Managers must be trained to limit their promises to performance that the decision makers and their subordinates can deliver

C. Managers must be trained to anticipate and respond to the disappointment of participating subordinates over unattained expectations

D. Managers must be trained to disregard the productivity-reward relationship since strategy implementation makes it invalid

Difficulty: Hard

Learning Objective: 5

49. (p. 11) Which of the following is a major function of the strategic management model?

A. It helps make profits for the firm

B. It helps in identifying key issues faced by the firm

C. It helps in deciding which products to sell

D. It depicts the sequence and relationships of the major components of the strategic management process

Difficulty: Medium

Learning Objective: 5

50. (p. 13) Social responsibility is a critical consideration for a company's strategic decision makers since

A. Stockholders demand it

B. The mission statement must express how the company intends to contribute to the societies that sustain it

C. It increases a company's profits

D. It helps make decisions

Difficulty: Medium

Learning Objective: 5

51. (p. 13) Analysis of the quantity and quality of the company's financial, human and physical resources is a part of

A. Internal analysis

B. Mission statement

C. External environment analysis

D. Corporate goals

Difficulty: Easy

Learning Objective: 5

52. (p. 13) The external environment consists of:

A. The operating environment

B. Managers

C. Employees

D. Owners

Difficulty: Easy

Learning Objective: 5

53. (p. 13) Which one of the following is NOT an interactive segment of a firm's external environment?

A. Functional

B. Remote

C. Industry

D. Operating

Difficulty: Medium

Learning Objective: 5

54. (p. 12) Description of the company's product, market and technological areas of emphasis is contained in the

A. Assessment of the external environment

B. Company profile

C. Company mission

D. Interactive opportunity analysis

Difficulty: Easy

Learning Objective: 5

55. (p. 13) The results that an organization seeks over a multiyear period are its

A. Generic strategies

B. Grand strategies

C. Mission statements

D. Long-term objectives

Difficulty: Easy

Learning Objective: 5

56. (p. 13) The doubling of EPS within 5 years with increases in each intervening year is called a(n):

A. Long-term goal

B. Long-term objective

C. Short-term goal

D. Short-term objective

Difficulty: Hard

Learning Objective: 5

57. (p. 13-14) The difference between long-term and short-term objectives is principally:

A. Greater attainability

B. Greater flexibility

C. Greater measurability

D. Greater specificity

Difficulty: Hard

Learning Objective: 5

58. (p. 14) Grand strategies include:

A. Market turnaround

B. Vertical diversification

C. Conglomerate integration

D. Concentric diversification

Difficulty: Medium

Learning Objective: 5

59. (p. 14) Which of the following is an example of a grand strategy?

A. Decentralization

B. Policy making

C. Conglomerate integration

D. Innovation

Difficulty: Hard

Learning Objective: 5

60. (p. 14) Long-term objectives are principally attained through:

A. Annual goals

B. Functional strategies

C. Short-term goals

D. Grand strategy

Difficulty: Hard

Learning Objective: 5

61. (p. 14) The minimum equity position required for all new McDonald's franchises is an example of:

A. A goal

B. A procedure

C. A policy

D. An objective

Difficulty: Medium

Learning Objective: 5

62. (p. 14) The general plan of major actions through which a firm intends to achieve is long-term objectives is called its:

A. Corporate plan

B. Long-term goal

C. Grand strategy

D. Mission

Difficulty: Easy

Learning Objective: 5

63. (p. 14) Broad, precedent-setting decisions that guide or substitute for repetitive or time-sensitive managerial decision making are called

A. Goals

B. Strategies

C. Objectives

D. Policies

Difficulty: Easy

Learning Objective: 5

64. (p. 13) Which of the following is a generic strategy option?

A. Narrow margins

B. Diversification

C. Differentiation

D. Retrenchment

Difficulty: Medium

Learning Objective: 5

65. (p. 14) Horizontal integration is an example of a

A. Generic strategy

B. Grand strategy

C. Functional level strategy

D. SBU strategy

Difficulty: Hard

Learning Objective: 5

66. (p. 14) Specific actions that need to be undertaken to achieve short-term objectives, usually by functional areas, refers to

A. Policies

B. Formality

C. Tactics

D. Process

Difficulty: Easy

Learning Objective: 5

67. (p. 14) Which of these refers to short-term, narrow scoped plans that detail "means" or activities that a company will use to achieve short-term projects?

A. Policies

B. Formality

C. Vision

D. Functional tactics

Difficulty: Easy

Learning Objective: 5

68. (p. 15) _____ is a critical stage in strategy implementation wherein managers attempt to recast their organization.

A. Continuous improvement

B. Reengineering

C. Strategic control

D. Strategy formulation

Difficulty: Medium

Learning Objective: 5

69. (p. 15) _____ is concerned with tracking a strategy as it is being implemented, detecting problems or changes in its underlying premises and making necessary adjustments.

A. Restructuring strategy

B. Strategic control

C. Internal analysis

D. Functional tactics

Difficulty: Easy

Learning Objective: 5

70. (p. 15) Which of these is a form of strategic control in which managers are encouraged to be proactive in improving all operations of the firm?

A. Continuous improvement

B. Adaptive mode

C. Functional tactics

D. Planning mode

Difficulty: Easy

Learning Objective: 5

71. (p. 16) A flow of information through interrelated stages of analysis toward achievement of an aim is:

A. A process

B. A procedure

C. A policy

D. A system

Difficulty: Easy

Learning Objective: 5

72. (p. 16) Influential individuals and groups that are vitally interested in the actions of the business are called

A. Stockholders

B. Stakeholders

C. Strategists

D. Customers

Difficulty: Easy

Learning Objective: 5

73. (p. 16) Strategic formulation and implementation of a plan are:

A. Sequential

B. Simultaneous

C. Random

D. Reversible

Difficulty: Medium

Learning Objective: 5

74. (p. 16) Strategic management processes need which of the following to enhance future decision making?

A. Testing

B. Feedback

C. Discontinuity

D. Projecting

Difficulty: Hard

Learning Objective: 5

75. (p. 17) The strategy management process is:

A. Stationary

B. Dynamic

C. Static

D. Radical

SET#2 MCQS

1.In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers.

a.group

b.mass

c.general

d.segmented

e.differentiated

2.The argument for ________ marketing is that it creates the largest potential market, which leads to the lowest costs, which in turn can lead to lower prices or higher margins.

a.niche

b.micro

c.macro

d.differentiated

e.mass

3.A ________ consists of a group of customers who share a similar set of needs and wants.

a.market target

b.market group

c.market slice

d.market segment

e.market level

4.A ________ consists of two parts: a naked solution and discretionary options.

a.differentiated market offering

b.flexible market offering

c.rigid market offering

d.vertical market offering

e.horizontal market offering

5.If a marketing manager observes that his or her market shows no natural segments and consumers seem to have roughly the same preferences, the marketing manager will most likely be faced with a ________ preferences pattern.

a.homogeneous

b.heterogeneous

c.diffused

d.clustered

e.scattered

6.Procter & Gamble has many soap brands. One reason for this is that soap users tend to group together in terms of preferences such as bleaching action, softness, stain removal, et cetera. Which of the following preferences pattern would most likely apply to P&G’s method of response to market needs?

a.Homogeneous preferences

b.Diffused preferences

c.Clustered preferences

d.Psychological preferences

e.Cultural preferences

7.Marketers usually identify niches by ________.

a.dividing a segment into subsegments

b.conducting VALS tests

c.allowing consumers to gravitate toward product brands

d.examining the demographics section of The Handbook of Marketing

e.producing products that can be used in a variety of ways

8.A niche is characterized as being all of the following EXCEPT that ________.

a.the customers in the niche have a distinct set of needs

b.the customers will pay a premium to the firm that satisfies their needs

c.the niche is not likely to attract other competitors

d.the customers generally have smaller amounts of income

e.the nicher gains certain economies through specialization

9.Those who favor localized marketing see national advertising as wasteful because ________.

a.it gets too up close and personal with consumers

b.it drives up manufacturing and marketing costs by reducing economies of scale

c.it magnifies logistical problems

d.it fails to address local needs

e.all of the above

10.________ combines operationally driven mass customization with customized marketing in a way that empowers consumers to design the product service offering of their choice.

a.Consumptionization

b.Viral marketing

c.Virtual marketing

d.Regionalization

e.Customerization

11.All of the following are disadvantages of customerization EXCEPT that ________.

a.it requires more prior information about the customer than most customers are willing to share

b.it is difficult to implement for complex products

c.it can raise the cost of goods by more than the customer is willing to pay

d.some customers don’t know what they want until they see the actual product

e.the product may be hard to repair and have little sales value