Case Study - Google‘s Project Oxygen Do Managers Matter?
3. Do you view Project Oxygen as a highly successful planned change process? How does Project Oxygen mirror those described in classical models of planned change processes such as Lewin’s unfreezing, changing, and refreezing?
4. The eight attributes provide a comprehensive picture of the essential elements of effective management. Collectively, they fall into two broad categories: managing people and managing the work. What is your assessment of these attributes? What value do they provide? If these attributes are so obvious, why is good management so hard to do?”
5. What should be Setty’s priorities going forward? What criteria should he use for choosing among projects? - Which projects best lend themselves to the Project Oxygen methodology and approach?
- Which projects are likely to provide the greatest value-added to Google?
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QUESTIONS (20 points each)
1. On page 2 of the case, Eric Flatt observes that Google is ‘a company built by engineers for engineers”. What do people with these characteristics need or want from their managers?” What is the role of the HR?
2. What is your evaluation of the steps the team took to improve management effectiveness through the Oxygen 8 attributes? What were the biggest challenges at each stage of the change process? How were these challenges overcome?
3. Do you view Project Oxygen as a highly successful planned change process? How does Project Oxygen mirror those described in classical models of planned change processes such as Lewin’s unfreezing, changing, and refreezing?
4. The eight attributes provide a comprehensive picture of the essential elements of effective management. Collectively, they fall into two broad categories: managing people and managing the work. What is your assessment of these attributes? What value do they provide? If these attributes are so obvious, why is good management so hard to do?”
5. What should be Setty’s priorities going forward? What criteria should he use for choosing among projects?
- Which projects best lend themselves to the Project Oxygen methodology and approach?
- Which projects are likely to provide the greatest value-added to Google?
Good Luck!