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Table of Contents

Title Page Acknowledgments Introduction PART ONE - The Consumer Society Critique

I - “THE CULTURE INDUSTRY: ENLIGHTENMENT AS MASS DECEPTION” (1944)

ENDNOTES Chapter 2 - “THE DEPENDENCE EFFECT” (1958)

II III IV ENDNOTES

Chapter 3 - “THE SEXUAL SELL” (1963) ENDNOTES

Chapter 4 - “. . . IMAGES WITHOUT BOTTOM . . .” (1988) ENDNOTES

PART TWO - The Social Organization of Symbols

Chapter 5 - THE IDEOLOGICAL GENESIS OF NEEDS” (1969)

1. CONSUMPTION AS A LOGIC OF SIGNIFICATIONS 2. CONSUMPTION AS A STRUCTURE OF EXCHANGE

AND DIFFERENTIATION 3. THE SYSTEM OF NEEDS AND OF CONSUMPTION AS

A SYSTEM OF PRODUCTIVE FORCES ENDNOTES

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Chapter 6 - “ADVERTISING IN THE AGE OF ACCELERATED MEANING” (1996)

SIGN WARS: CONSTRUCTING SIGN VALUES THE LOGIC OF APPROPRIATION VALUE ADDED FLOATING SIGNIFIERS AND THE IMAGE BANK SPIRALS OF REFERENTIALITY, SPEED, AND

REFLEXIVITY CULTURAL CRISIS AND CONTRADICTION ENDNOTES

Chapter 7 - “HUNGER AS IDEOLOGY” (1993) THE WOMAN WHO DOESN’T EAT MUCH PSYCHING OUT THE FEMALE CONSUMER FOOD, SEXUALITY, AND DESIRE AUTHOR’S NOTE ENDNOTES

PART THREE - Consumption and Lived Experience

Chapter 8 - “OBJECT AS IMAGE: THE ITALIAN SCOOTER CYCLE” (1988)

THREE “MOMENTS” THE GENDER OF MACHINERY MEDIATION THE SCOOTER IN USE CONCLUSION ENDNOTES

Chapter 9 - “TOUCHING GREATNESS: THE CENTRAL MIDWEST BARRY MANILOW FAN CLUB” (1991)

MODERN CELEBRITY TOUCHING GREATNESS CENTRAL MIDWEST BARRY MANILOW FAN CLUB THEMATIC FINDINGS DISCUSSION ENDNOTES REFERENCES

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Chapter 10 - “THE ACT OF READING THE ROMANCE: ESCAPE AND INSTRUCTION” (1984)

ENDNOTES PART FOUR - Consumption and Social Inequality

II - “CONSPICUOUS CONSUMPTION” (1899) Chapter 12 - “THE AESTHETIC SENSE AS THE SENSE OF DISTINCTION” (1979; ...

ENDNOTES Chapter 13 - “DOES CULTURAL CAPITAL STRUCTURE AMERICAN CONSUMPTION?” (1998)

DISTINGUISHING BOURDIEU METHODS MATERIALITY AND TASTE WORK AND TASTE DISCUSSION REFERENCES ENDNOTES

Chapter 14 - “FALSE CONNECTIONS” (1999) ENDNOTES

Chapter 15 - “Toy THEORY: BLACK BARBIE AND THE DEEP PLAY OF DIFFERENCE” (1996)

BASIC TRAINING TO MARKET, TO MARKET SHANI AND THE POLITICS OF PLASTIC FROM BELL JAR TO BELL CURVE ENDNOTES

PART FIVE - The Liberatory Dimensions of Consumer Society

Chapter 16 - “Two CHEERS FOR MATERIALISM” (1999) Chapter 17 - “FEMINISM AND FASHION” (1985)

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ENDNOTES Chapter 18 - “SHOPPING FOR PLEASURE: MALLS, POWER, AND RESISTANCE” (1989)

CONSUMING WOMEN COMMODITIES AND WOMEN CONSPICUOUS CONSUMPTION PROGRESS AND THE NEW

PART SIX - The Tendency of Capitalism to Commodify

Chapter 19 - “THE FETISHISM OF THE COMMODITY AND ITS SECRET” (1867)

THE FETISHISM OF THE COMMODITY AND ITS SECRET

ENDNOTES Chapter 20 - “EATING THE OTHER: DESIRE AND RESISTANCE” (1992) Chapter 21 - “THE COOLHUNT” (1997) Chapter 22 - “ADVERTISING AS CULTURAL CRITICISM: BILL BERNBACH VERSUS THE MASS ...

HOW TO DO IT DIFFERENT ALIENATED BY THE CONFORMITY AND HYPOCRISY

OF MASS SOCIETY? HAVE WE GOT A CAR ... FROM NAZI CAR TO LOVE BUG ENDNOTES

PART SEVEN - New Critiques of Consumer Society

Chapter 23 - “VOLUNTARY SIMPLICITY AND THE NEW GLOBAL CHALLENGE” (1993)

MISCONCEPTIONS ABOUT THE SIMPLE LIFE COMMON EXPRESSIONS OF ECOLOGICAL WAYS OF

LIVING

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MAINTAINING OURSELVES AND SURPASSING OURSELVES

THE PUSH OF NECESSITY AND THE PULL OF OPPORTUNITY

HISTORICAL ROOTS OF SIMPLICITY THE RESPONSIBILITY FOR CHANGE ENDNOTES

Chapter 24 - “CULTURE JAMMING” (1999) THE REVOLUTIONARY IMPULSE DEMARKETING LOOPS

Chapter 25 - “A NEW KIND OF RAG TRADE?” (1997) GARMENT MANUFACTURE AND PRODUCTION ENDNOTES

Chapter 26 - “TOWARDS A NEW POLITICS OF CONSUMPTION” (1999)

THE NEW CONSUMERISM CONSUMER KNOWS BEST A POLITICS OF CONSUMPTION

Chapter 27 - “WHY CONSUMPTION MATTERS” (2000) I. CONSUMER SOCIETY II. POPULATION AND CONSUMPTION III. CHASING THE DREAM IV: SPENDING THE CAPITAL V. HIDDEN CONSUMPTION VI. RENEWABLES VII. ENERGY USE CONCLUSION: OUR ECOLOGICAL FOOTPRINT ENDNOTES

Chapter 28 - “ECOLOGY AND NEW WORK: EXCESS CONSUMPTION AND THE JOB SYSTEM” (2000) PERMISSIONS ABOUT THE EDITORS Copyright Page

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