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Analyze the key insights from the stories told by Burgess and O’Reilly and draw some most important lessons on how to effectively sell legal services to corporate clients. Clear describe the top lessons for each of the two managers (5 top lessons from the Burgess story and 4 top lessons from the O’Reilly story). In other words, what did we learn from these two managers’ stories on how Hale and Dorr could generate more sales? What would be the top 2 most significant strategic marketing issues facing Bill Lee at the Hale and Dorr? Choose your answers from the following list and briefly justify your choices: Product, price, communication, distribution, target marketing, and positioning.
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