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Read the 'Harlequin Enterprise: The MIRA Decision" case study and Address the following:
1. Who is Harlequin's series customer and what value does Harlequin's product create for them?
2. Where in its series value chain does Harlequin create unique value?
3. Series romance fiction is one of the most profitable areas of book publishing. Why is it so difficult for direct competitors to imitate or replicate Harlequin's success? What are the key differences and similarities between the series romance business and the traditional singletitle fiction business?
4. What does Harlequin bring to the single-title business?
5. Is the profit potential in single-title business similar to, or different from, the series business?
6. Should Harlequin enter the single-title market? Why, or why not? If so, how?
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