Loading...

Messages

Proposals

Stuck in your homework and missing deadline? Get urgent help in $10/Page with 24 hours deadline

Get Urgent Writing Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework & Achieve A+ Grades.

Privacy Guaranteed - 100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support

Harley davidson competitive advantage

26/03/2021 Client: saad24vbs Deadline: 10 Days

Introduction
Harley-Davidson, America’s largest motorcycle producer, is an iconic brand worldwide that provides a unique customer experience. The company produces custom, cruiser, and touring motorcycles, and offer parts, accessories, riding gear, apparel, and general merchandise. The latter provides wholesale and retail financing and insurance to Harley-Davidson dealers and riders located in the United States, Canada, and other international markets. (David & David, 2016). The motor cycle industry is an intensely competitive industry with many big competitors, which is why Harley had struggled over the last few years. This report will cover the following; 1) Harley’s vision and mission statements, 2) Internal/external strengths and weaknesses, SWOT Analysis, and lastly, a recommendation on the strategic direction for the company supported by the two Matrices, SPACE Matrix and the SWOT Matrix.

Company Background
Harley Davidson is America’s largest motorcycle producer that was first incorporated in 1907 by William S. Harley and Arthur Davidson. It started off in a small shed in Milwaukee, Wilsconsin with its first dealership opening in Chicago, 1904. They targeted customer needs with its unique offerings and earned price premiums. Harley operates in two primary business segments, Motorcycle & Related Products (Harley-Davidson Motor Company), and Financial Services (Harley-Davidson Financial Services). In 2014, Harley’s worldwide retail sales increased by 2.7% versus the prior year. The company has sales in almost 90 countries, with one-third of its sales coming from outside the United States. (David & David, 2016). Today, Harley remains a dominant force in the market but faces challenges in creating products relevant to younger riders and women, as well as developing international sales in countries such as India. (David & David, 2016).

Mission and Vision Statement
Many organizations today develop a vision statement that answers the following question, “What do we want to become?” “Developing a vision statement is often considered the first step in strategic planning, preceding even development of a mission statement.” (David & David, 2016). Whereas, a mission statement identifies the scope of a firm’s operations in product and market terms. It addresses the standard question which is, “What is our business?”

Harley-Davidson’s current mission statement is as follows, “We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.” The company’s vision for sustainability is, “We preserve and renew the freedom to ride.” (David & David).

We know that Harley-Davidson’s goal is to increase company shipments by 4-6% to 282,000-287,000 motorcycles worldwide, and projects its operating margin for all of 2015 from the Motorcycle segment to be 18-19 percent. We also know that the company’s strategic plan calls for international markets to play an increasingly significant role. (David & David, 2016). I believe that Harley’s current mission statement is too long as mission statements normally should be about 1-2 sentences long. My proposal for a new mission and vision statement that I feel would better represent the company Harley-Davidson would be as follows:

Mission Statement: “With the speed of our new innovative electric model, our brand will continue to expand globally and sustainably with a speedy, rechargeable engine.”

Vision Statement: “With our creative and innovate skills, Harley-Davidson can make dreams come true.”

I believe these statements better represent the company in terms of where their business wants to go and what they want to become. With the new electric models that are now killing the market as they are more sustainable and environmentally friendly, Harley would have to continue to seek new innovative ideas to remain relevant with their competitors. Another reason why I think these statements better represent Harley-Davidson is because they pursued efforts to reduce the environmental impact of its products and operations, while promoting motorcycling and preserving the authentic Harley experience. (David & David, 2016).

Objectives and Strategies
Defining your objectives and strategies are two important steps in business planning. “Strategic business plan objectives provide the specific details about what a company’s expectations are for meeting their identified goals.” (Richards, 2018). Harley Davidson’s goal is to have its full year company shipments increase 4 to 6% to 282,000–287,000 motorcycles worldwide. The company also projects its operating margin for all of 2015 from Motorcycle segment to be 18 -10%. (David & David, 2016). But, the company needs to come up with a strategy to maintain their customer base as they are aging and continue to compete with their rivals.

Homework is Completed By:

Writer Writer Name Amount Client Comments & Rating
Instant Homework Helper

ONLINE

Instant Homework Helper

$36

She helped me in last minute in a very reasonable price. She is a lifesaver, I got A+ grade in my homework, I will surely hire her again for my next assignments, Thumbs Up!

Order & Get This Solution Within 3 Hours in $25/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 3 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 6 Hours in $20/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 6 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

Order & Get This Solution Within 12 Hours in $15/Page

Custom Original Solution And Get A+ Grades

  • 100% Plagiarism Free
  • Proper APA/MLA/Harvard Referencing
  • Delivery in 12 Hours After Placing Order
  • Free Turnitin Report
  • Unlimited Revisions
  • Privacy Guaranteed

6 writers have sent their proposals to do this homework:

Essay & Assignment Help
Instant Assignments
A+GRADE HELPER
Math Guru
Finance Professor
Accounting Homework Help
Writer Writer Name Offer Chat
Essay & Assignment Help

ONLINE

Essay & Assignment Help

I have read and understood all your initial requirements, and I am very professional in this task.

$59 Chat With Writer
Instant Assignments

ONLINE

Instant Assignments

I have read your project details. I can do this within your deadline.

$33 Chat With Writer
A+GRADE HELPER

ONLINE

A+GRADE HELPER

I have read your project details. I can do this within your deadline.

$21 Chat With Writer
Math Guru

ONLINE

Math Guru

I will cover all the points which you have mentioned in your project details.

$27 Chat With Writer
Finance Professor

ONLINE

Finance Professor

Give me a chance, i will do this with my best efforts

$43 Chat With Writer
Accounting Homework Help

ONLINE

Accounting Homework Help

I have read and understood all your initial requirements, and I am very professional in this task.

$70 Chat With Writer

Let our expert academic writers to help you in achieving a+ grades in your homework, assignment, quiz or exam.

Similar Homework Questions

Five star non shrink grout - Compound machine design ideas - Speed of light fizeau - Is milk a solution or suspension - Hesta super member online - Unit 2 Article Review - Biology lab notebook example - Elements with 2 valence electrons - Shortness of breath soap note - Examples of limitations in studies - Let's talk about love carl wilson chapter summaries - What is pontchartrain food - Ucsb office of registrar - Criminal law irac example - A basic dye is utilized to stain bacterial cells - Bank comfort letter sample - Just for feet case - Nappy change procedure in childcare - Simbio virtual labs flowers and trees answers - Bad ideas about writing summary - Ap lab report format - 12 secrets to high self esteem linda larsen - Zappos com is an example of a social commerce site - 5 hydrogen plus oxygen produce water remember diatomic elements - Speech Introduction - Glo bus simulation tips - Jk rowling harvard speech rhetorical analysis - As nzs 1100.501 2002 - Nicholas bowen oil city - Shear stress in pressure vessel - Deckard blade runner quotes - Australian monitor amc 120 - English 2 - Dr kate stern melbourne ivf - Babette's feast character analysis - Default blackvue wifi password - Do you capitalise mum and dad - Hedonic calculus 7 factors - Due in 36 hours - Nanda nursing diagnosis for necrotizing enterocolitis - Wk1 reply/discussion/HL - WEEK 2 BIO2071 MICROBIOLOGY 2071 - Vcat civil claims list - 12 angry men study guide answers - Picot question for heart failure - Economic - Excel2latex add in download - What is kud in education - Notting hill spike goggles - Outdoor education center walton ne - English - What rule does ralph set for the tribe - Half wave rectifier circuit lab report - Child care - Final exam schedule kingsborough - Rams home loan application form - Queen's park football club - Choosing a differentiation and positioning strategy - Chinese cinderella discussion questions - Computer security ethics viruses and privacy worksheet answers - What is a balance day adjustment - Allen bradley 2080 lc50 24qwb manual - Wow close to tears - Journal Entry - Recreation and wellness intranet project gantt chart - Phd university of mauritius - Poems with figurative language 5th grade - Biome in a box - Ryanair investor presentation - Paper - Uptown uptempo woman guitar chords - Bachelor of design visual communication uws - Nick cannon neck tattoo lonesome - Informatics and nursing opportunities and challenges 6th edition pdf free - Us architectural lighting rzr - Http grammar ccc commnet edu grammar concise htm - Infant Nutrition - Annotated bibliography for 5 scholarly sources. - Autodesk sketchbook graph paper - Writing about movies gocsik pdf - Philosophy - Ocr media level 3 - Rigor and relevance examples - Practical Connection Assignment - Access control - Stage scenery crossword clue - Stefan gives elena a necklace - Cleveland suburban hockey league message board - Special purpose computer images - Project - True north realty international falls mn - Wk8-15 - Benefits of imperialism in africa - Ethan frome close reading worksheet answers - Around the world trivia - Auckland unitary plan single house zone - Should phones be banned in school essay - History of previous cesarean section icd 10 - Percent sugar in bubble gum lab - 150 words